Cultural Destruction Essay

Development of society has forced the Native culture to vanish due to the break their tradition has undergone in the past. The Natives were forced to adapt the white tradition thinking it would benefit them in the long-run. Both â€Å"The Loons† by Margaret Laurence and â€Å"Compatriots† by Emma Lee Warrior portray similar messages about the Natives. The main characters Hilda and Vanessa represent ignorance because of their stereotypical nature towards the culture. However, as Vanessa matures she goes through a realization and understands the sorrow and pain of Piquette and her tradition other than herself. Vanessa’s final understanding of Piquette’s life and culture symbolizes the loons. Both short stories reveal the lack of knowledge and understanding the white society knows about the Natives. The perception that Vanessa classifies Piquette as shows how ignorant and narrow-minded she is as a child. The knowledge young Vanessa has about the Natives are based on stereotypes from her peers, which only consists of their physical appearance and territory. â€Å"It seems to me that Piquette must be in the same way a daughter of the forest, a kind of junior prophetess of the wilds, who might impart me, if I took the right approach, some of the secrets which she undoubtedly knew-where the whirlpool made her nest, how the coyote reared her young, or whatever it was that it said in Hiawatha† (Laurence 112). This description of Native life shows the reader that Vanessa really has no clue what Piquette’s life is like, she may live in a forest but her secrets are dark and deep. Vanessa thinks that if she leaves Piquette with a good first impression then she’d reveal those secrets to her. Young Vanessa most likely picked up this stereotypical opinion from her surroundings, which is seemingly a vision from the white society’s point of view. However, Vanessa’s perspective is limited because she is born as part of the white culture. Due to Piquette constantly brushing Vanessa aside when she attempts to be friendly kills Vanessa’s beliefs to what it means to be a Native. In addition, Hilda as well shows ignorance towards the Natives. Hilda also has an ignorant view of the Native culture. Hilda is anxious to learn about the Indians and their tradition as she follows Lucy around seeking for â€Å"real† Native experiences. She searches for Helmut in hopes of fulfilling her desire to understand the complex history and modern day reconstruction of the Native culture. â€Å"’I want to see him,’ Hilda said, ’I heard about him and I read a book he wrote. He seems to know a lot about the Indians, and he’s been accepted into their religious society. I hope he can tell me things I can take home. People in Germany are really interested in Indians. They even have clubs’† (Warrior 171-172). Hilda believes that Helmut knows a lot of information about the Native’s lifestyle due to the fact that he wrote a book about them and also dresses like them. Her being narrow-minded blocks the true perception of Helmut being phony because the Native’s themselves are not concerned of their own culture. â€Å"Shit, that guy’s just a phony. How could anybody turn into something else? Huh? I don’t think I could turn into a white man if I tried all my life. They wouldn’t let me, so how does that German think he can be an Indian- they’re crazy† (Warrior 174). This statement proves the inequality in our society between the Natives and whites, the option of ethnic change remains both socially and politically acceptable for those with privilege and power only. Although, young Vanessa and Hilda are perceived as ignorant, young Vanessa has an epiphany at the end of the story. As Vanessa matures, she goes through a sudden realization of everything that happened at Diamond Lake during that summer with Piquette. Many things has cause Vanessa’s final understanding of Piquette’s struggles as she recognizes her father’s effort to try to open up her perspective to the bigger world when she was a child, forcing her to leave her boundaries due to Piquette’s stubbornness to express herself. The significance of her father’s effort becomes valuable to Vanessa when she returns to Diamond Lake and sees the changes. â€Å"The small pier which my father had built was gone, and in its place there was a large and solid pier built by the government, for Galloping Mountain was now a national park, and Diamond Lake had been renamed Lake Wapakata, for it was felt that an Indian name would have a greater appeal to tourists† (Laurence 119). The government’s idealization of  the lake shows how their ignorance connects with young Vanessa visualizing of Piquette as the â€Å"daughter of the forest†. Although, Vanessa’s knowledge of Piquette’s life is much clearer, she still doesn’t understand the Native culture. Vanessa also realizes that trying to gain more knowledge and understanding about the Native culture through Piquette won’t get her anywhere because Piquette is as clueless as her. She accepts that her understanding towards the tradition is not going anywhere further than what the white society views it. However, Vanessa acknowledges the effects the white society has done to the Tonnerres’ family and the Natives. Piquette had the mindset of an adult while growing up due to the struggles her family has undergone. â€Å"’The mother’s not there,’ my father replied. ‘She took off a few years back. Can’t say I blame her. Piquette cooks for them, and she says Lazarus would never do anything for himself as long as she’s there† (Laurence 110). The effects of hatred and discrimination they’ve gone through drove them into a dark hole of poverty causing Piquette’s mother to leave, which fully shaped her life. To cease ra cism, she marries a white man to attempt to acquire identity. â€Å"For the merest instant, then, I saw her. I really did see her, for the first and only time in all the years we had both lived in the same town. Her defiant face, momentarily, became unguarded and unmasked, and in her eyes there was a terrifying hope† (Laurence 117). Piqutte desperately tries to fit in with the white community that constantly rejects her and as a result, Piquette surrenders herself to them by marrying a white man to satisfy her craving to belong in the society. Also, another reason she marries a white man is because she refuses to let her children to go through the same treatment she experienced as a child. However, her husband either left her or she left him, which drove her to alcoholism. Vanessa uses the loons as a symbol to represent the Native culture and Piquette’s life. Vanessa uses the loons’ sadness and disappearance as a metaphor for Piquette’s life. The government destroying the loons’ natural habitat represents the white society invading the Native’s territory. The government spoils the wilderness, the most important thing they should value. â€Å"It seemed to me now that in some unconscious and totally unrecognised way,  Piquette might have been the only one, after all, who had heard the crying of the loons† (Laurence 120). The white society misunderstood Piquette and her culture instead of embracing them. Piqutte is the only one who understood the crying of the loons due to the similar struggle they’re going through. â€Å"Perhaps they had gone away to some far place of belonging. Perhaps they had been unable to find such a place, and had simply died out, having ceased to care any longer whether they lived or not† (Laurence 120). The loons either died or left Diamond Lake trying to find another place to fulfill their needs because they’re forced to leave the society by ignorant people, just like Piquette and the Natives. In conclusion, the Native culture in today’s society is scattered due to the destruction the culture experienced in the past. The white culture thought it was a good idea to get rid of the Natives thinking it’ll help them, but in reality it just made many lives miserable. People are trying to revive the culture by learning about the tradition, but since it wasn’t passed down to generations, people only practice the information they think they know.

Ethical codes and Critical thinking Essay

The issues involving Ethics vs Critical thinking has been a popular topic among researchers for many years. In depth analysis of Ethics vs Critical thinking can be an enriching experience. While it has been acknowledged that it has an important part to play in the development of man, its influence on western cinema has not been given proper recognition. Inevitably Ethics vs Critical thinking is often misunderstood by the easily lead, whom I can say no more about due to legal restrictions. Complex though it is I shall now attempt to provide an exaustive report on Ethics vs Critical thinking and its numerous ‘industries’. There is cultural and institutional interdependence between members of any community. When Thucictholous said ‘people only know one thing’ [1] he shead new light on Ethics vs Critical thinking, allowing man to take it by the hand and understand its momentum. More a melody to societies dysfunctions than a parody of the self, Ethics vs Critical thinking bravely illustrates what we are most afraid of, what we all know deep down in our hearts. Some analysts have been tempted to disregard Ethics vs Critical thinking. I haven’t. Clearly it promotes higher individualism and obeyence of instinct. As soon as a child meets Ethics vs Critical thinking they are changed. Increasingly economic growth and innovation are being attributed to Ethics vs Critical thinking. Of course, Ethics vs Critical thinking fits perfectly into the Lead-a-Duck-to-Water model. For those of you unfamiliar with this model it is derived from the Three-Amigos model but with greater emphasis on the outlying gross national product. When displayed this way it becomes very clear that Ethics vs Critical thinking is of great importance. My personal view is that the cost of living world wide are driven entirely by Ethics vs Critical thinking. Many analysts fear a subsequent depression. It is always enlightening to consider the words of the uncompromising Kuuipo H. Amster ‘Political  idealists must ideally deal, for I daily list my ideals politically.’ This quotation leads me to suspect that he was not unaccustomed to Ethics vs Critical thinking. It speaks volumes. If Ethics vs Critical thinking be the food of politics, play on. One thing’s certain. The Human species liberally desires Ethics vs Critical thinking, and what’s more human than politics? What can we conclude? Well, Ethics vs Critical thinking parades along man’s streets and man waves back. It enriches, ‘literally’ plants seeds for harvest, and always chips in.

Marks and Spencer is one of the leading and the most recognized name Research Paper

Marks and Spencer is one of the leading and the most recognized name in the fashion industry - Research Paper Example The company, by applying prudent marketing techniques, has been able to grab market share of around 11.7% by value and 12.4% by volume. Marks and Spencer has also been actively involved in the business of marketing and selling edible products which has earned the company immense revenue in the past few years. Through its unmatchable food quality, Marks and Spencer is now regarded as one of the finest when it comes to quality food products. The financial outlook of the company also looks quite stable. During the financial year of 2012, the company has been able to increase its revenue by an impressive 2.0% to a striking ?9.9 billion though the operating profit of the company took a slight downward plunge of about 1.2%. In addition, the financial ratio analysis of the company and the comparison of the company with its competitor also show that a positive financial outlook can be forecasted. INTRODUCTION The paper presents evaluates the financial performance of Marks and Spencer, a high ly recognized name in the fashion market. Marks and Spencer is a listed company and has been operating lucratively for the past many years. The company operations have been highly successful in the past many years and it portrays sound and stable financial outlook. Following is a brief and recent financial highlight of the company Financial Highlight of the Company The paper primarily discusses the financial outlook of the company as evaluated through its financial statements. The initial section of the page discusses the key operations of the company and under what conditions it is operating in the UK market. The paper briefly discuses the historical financial performance of the company focusing group revenue and profit before and after tax. Moving forward, the paper presents a comparison of the current and last year financial performance of the company through financial statement ratio analysis. The primary reason to conduct a ratio analysis is to quantify the results of the opera tions of a company and compare them with that of the prior year(s) in order to assess different aspects of the financial feasibility. The ratios are divided into profitability, liquidity and gearing ratios. The paper identifies the areas, through ratio analysis, where the company is performing well and where it needs improvements. In conclusion the paper presents a comparison of the financial and operational performance of Marks and Spencer with one of its primary competitors, Debenhams. Major financial ratios are compared and in addition, historical share prices are also analyzed of both companies in order to identify which company has a better market capitalization and better reputation from investor’s perspective. For the purpose of the financial analysis, the historical financial information from the financial year 2012 till 2008 has been used. RECENT ANALYSIS OF UK RETAIL INDUSTRY During the current financial year 2012, the UK retail industry witnessed a mix trend. As re ported by the Marks and Spencer in its press releases, the start of the current financial year was better than expected and the company reaped great profit. However it was observed that later half of the current year proved to be more difficult for doing business, especially the month of August and September. During that particular period, the share price of Marks and Sp

Managing a Diverse Workforce in Organizations Essay

Managing a Diverse Workforce in Organizations - Essay Example A diverse workforce also includes people with both physical and mental disabilities, immigrants and people with varying lifestyles. For a diverse workforce to function effectively, the human resource has to understand both the advantages and disadvantages of a diverse workforce. The human resource professional must also be in a position to manage a diverse workforce. In future, diversity will tend to increase with many organizations realizing its benefits. Organizations that enforce immediate action and develop a diverse workforce may experience its benefits. However, there are associated challenges as well. Development and implementation of workplace diversity are important factors that determine organization’s success and competitiveness. There are multiple benefits associated with developing and handling a diverse workforce. A diverse workforce increases the organization’s adaptability to the market. A company handling a diverse workforce has a better chance of solvi ng problems in service and allocation of resources. Employees from diverse backgrounds introduce individual talents and experiences to the organization that ensures increased flexibility in adapting to fluctuations in both the market and customer demands. A diverse workforce increases the level of productivity for the organization (Bedi, Pooman, and Ekanshi, 2014). Development and implementation of workplace diversity are important factors that determine organization’s success and competitiveness.

Bahai Religion Essay Example | Topics and Well Written Essays - 750 words

Bahai Religion - Essay Example Bahà ¡Ã¢â‚¬â„¢Ãƒ ­ is second to Christianity in its geographical distribution (Ibid.), however, unlike Christianity, Bahà ¡Ã¢â‚¬â„¢Ãƒ ­ does not view itself as an independent religion or a static belief system. In order to understanding the Bahà ¡Ã¢â‚¬â„¢Ãƒ ­ Faith it is important to understand the principle of â€Å"progressive revelation,† which is a common principal throughout Bahà ¡Ã¢â‚¬â„¢Ãƒ ­Ã¢â‚¬â„¢s beliefs, ethics, and practices. It is the idea that the spiritual development of human civilization is constantly advancing and that the central beliefs of any given religion were based on Messages brought by a prophet (Adam, Buddah, Jesus, Mohammed, etc.) that were appropriate to the spiritual needs of the people in that place and time (Kourosh 445). This paper will provide an overview of the general tenets of the Bahà ¡Ã¢â‚¬â„¢Ãƒ ­ belief system, its ethics, and its ritual practices. Bahà ¡Ã¢â‚¬â„¢Ãƒ ­ beliefs revolve around the teachings of Bahà ¡Ã¢â‚¬â„¢u’llà ¡h. His teachings exist in the form of written manuscripts, known as the Sacred Texts to Bahà ¡Ã¢â‚¬â„¢Ãƒ ­s. The three central teachings of the Faith include the Oneness of God, Oneness of Religion, and Oneness of Mankind (Kourosh 445). These teachings each exhibit the principle of â€Å"progressive revelation,† mentioned above. Bahà ¡Ã¢â‚¬â„¢u’llà ¡h taught that despite the diversity of religions and ways of calling God around the world, that there is only one Supreme Being in the world, worshipped by all who worship one God (Kourosh 445). They view God as an elevated being who can never be fully grasped by humans, because he is elevated above creation (Ibid.). Bahà ¡Ã¢â‚¬â„¢Ãƒ ­Ã¢â‚¬â„¢s devote themselves to a never-ending quest for spiritual discovery and growth (BIC). They believe that humans have an immortal soul that is born at conception and that physical death does not indicate the end of individual life, because the soul continues in the spiritual world (Kourosh 446). The Bahà ¡Ã¢â‚¬â„¢Ãƒ ­ Faith views physical life as a sort of training ground to prepare the soul for

Paragraph Essay Example | Topics and Well Written Essays - 250 words - 2

Paragraph - Essay Example Both markets are made up of people who believe a person’s name can have a significant impact on their life as well as being made up of people who believe the money is worth finding the perfect name for their child or themselves. Women would likely make up a larger part of her market than men. Many competitors of Maryanna’s business will likely emerge. A person could simply learn what she knows and does and create their own nameology business. But because she has gained a wide following and is considered one of the first to come up with â€Å"nameology,† she would likely still have a competitive edge. People could also enter her market and offer a lower price for similar services since the price of $399 might seem a little steep just for some guidance and advice. Probably the biggest competitor for her is all the similar information available for free on the internet. There is a lot of information on the web about potential names for children as well as topics tha t are similar to Maryanna’s personal nameology. With a lot of research, a person could probably accomplish something close to what Maryanna provides.

The assignment should be presented as a Journal opinion article and Essay - 2

The assignment should be presented as a Journal opinion article and address an economic issue of current interest to Wall Street Journal readers - Essay Example This is according to the National Association of Realtors monthly survey on real- estate agents. On the other hand, foreclosing has incorporated selling out at a discount rate to traditional homes. This is because of lenders’ motivation to cut the price and in order to sell fast. In addition, the maintenance of these homes is not up to standard. As a result, a foreclosed property sale can bring down the ‘comps’ involved in appraising the value of other homes being sold in the neighborhood. A survey carried out indicates that, sales from previously owned homes have gone down during the last eight months. The sales were down 7.5% a year earlier, resulting to five consecutive months where sales have dropped below the year earlier level (Timiraos, 2014). Moreover, some of the decline in the existing home sales is because of shrinking supply of distressed homes. To the home sellers and builders, this is good news, unlike for the investors or real estate agents whose living was depended on recycling these properties onto the market. Although the home prices no longer depreciate, traditional sellers have been reluctant in listing their homes for sale. In addition, the building of new homes is still low. The impact of this is that, the homes in the market are not many. The effect of this is that, prices are very high due to the high demand but the homes are less in supply. To the homeowners, this is a great deal but unwelcoming to anyone in search for a house and currently does not possess one. Therefore, even as home sales have decreased, monthly supply of homes is way below the highs of housing bust because there are few homes available to make a choice. The slowing effect of housing market is therefore due to a few homes available for sale, leading to high prices. These gains are the cause of homes being less affordable, particularly after mortgage rates heightened recently.

PC Discussion Questions Assignment Example | Topics and Well Written Essays - 1000 words

PC Discussion Questions - Assignment Example Violence has been key in fueling death and its consequences. However, most films edit the clips to remove ‘real life’ violence.  Despite the fascination of the public about death there are graphic consequences because of regulatory policies of communication entities that seek to protect the rights of the viewer. The movies abide by a rating system that warns prospective audience members of the content. The death content is both expressed in the reality and fiction. For example, in news coverage there are limited images displayed and often records the consequences and aftermath of the event. Critics hold that in both fictional and reality content media exaggeration exists. It is evident that audiences especially young generations have a fascination about death and dying. Fiction does not really help the audience to understand the ‘dynamics ‘of death as people fail to register the right emotions or concern towards loss of life. Such audiences perceive real death situations as common due to the influence of fiction content. In conclusion, death and dying are complex topics that undergo thorough screening before airing to factor in the audience interests, community standards and policies regulating a certain region. Palliative care is medical care provided by physicians, nurses and social workers; this kind of health care focuses on alleviating the suffering of patients. It is specialized care for people with serious illnesses such as cancer, chronic illness, kidney failure, and cardiac disease. It improves quality of life for the patient and can be seen in various categories which are; 2. Communication and coordination: Good communication is required to ensure that requirements of the patient are fully met. It also offers emotional support as it addresses the social, psychological emotional and spiritual needs a patient may have. Good and bad practices have been observed when it comes to palliative care. Communication is

The Editing in Farewell My Concubine Essay Example | Topics and Well Written Essays - 1000 words

The Editing in Farewell My Concubine - Essay Example When characterizing the film in regards to its technical elements one notes that despite its elaborate mise-en-scene and epic subject matter, the film is shot and edited in a very straight-forward and direct manner. This essay specifically examines elements of editing in Farewell My Concubine and considers the means by which they contributed to the film’s meaning and overriding style. As the film opens the camera follows Dieyi and Xiaolou, in full opera garb, as they enter the vacant auditorium. The film cuts to a shot situated from high in the crowd and the viewer is put in the place of the audience. The juxtaposition of these shots has the effect of first giving the viewer the impression of an upcoming grand performance, and then subverting their expectations with the shot from a distance. It immediately creates a sense of isolation and emotional impoverishment; this is further enforced as the viewer soon discovers that the two performers haven’t performed together since the Cultural Revolution. During this opening scene director, Kaige largely refrains from editing shots together, instead of allowing the scene to develop. Some viewers might immediately be disrupted by this more ‘art film’ style approach, but by not cutting with the frequency the director situates the viewer as an actual member of the audience. The long scenes also establish the film overarching tone as somber and slightly cerebral. Farewell, My Concubine also makes notable uses of montage editing to condense time. While it’s become clichà © for many films to develop an entire sequence of shots that are spliced together to give the viewer the impression of time’s passage, director Kaige has a subtle technique that adds considerable poignancy to the film. After Xiaolou has been forced to sit outside in the snow with a board on his head, the film cuts to the troupe of boys standing outside in the cold reciting  lines.  

Capitalism V. Communism Essay Example for Free

Capitalism V. Communism Essay As the feudal system in Europe began crumbling with the dawn of the Industrial Revolution a void was created in the European social and economic structure, Scottish philosopher Adam Smith took it upon himself to fill this void and in 1776 published The Wealth of Nations; just as Newtons Principia Mathematica laid the foundation for modern physics so to did Adams work lay the foundation for modern economics. For the next 70 years Adams doctrine went unchallenged until Karl Marx presented his rebuttal in the Communist Manifesto. Capitalism as envisioned by Smith called for complete private control of the economy, and a small government that practiced a hands off policy. Such a system, Smith believed, would allow for the greatest amount of wealth, and as a byproduct would benefit the majority of the citizens. Capitalism quickly became the economic standard in the British Empire and post-revolutionary France and America, as well as in Germany and the Scandinavian countries as they industrialized. This switch in economic philosophy would result in an unprecedented shift in western society from chiefly agrarian to mostly urban, from feudal lords to corporate tycoons, and from frugality to consumerism. Under capitalism people for the first time in history could, on a large-scale, improve their economic and societal status through hard work and perseverance. Under this system someone like Andrew Carnegie the son of a weaver could through intelligence and determination found a corporate empire. Capitalism was and is by no means perfect, as is evident by the vast separation of wealth it creates, in America today for example according to the University of California at Santa Cruz, the top twenty percent of Americans control 85 percent of the countrys wealth. This obvious economic inequality is the greatest shortcoming of capitalism, and the primary reason for the creation of communism. Under communism the government controls every aspect of the economy and society. Communism calls for a classless society in which there is no private property and citizens work for the good of the state rather than their personal well being. The few examples of pure communist countries North Korea, Cuba, China under Zedong, and the USSR under Stalin that have been created were or still are dysfunctional states. They are characterized  by violent oppression, famines and the rise of dictators. On a smaller scale though communism has proved quite successful, a hundred and fifty years before Marx coined the term early religious sects in America, namely the Puritans and later on the Mormons, had perfected small scale communism. These settlers worked not for themselves but for the community, and proved that such a society could govern effectively. Communism at its core calls for the people to sacrifice individuality and work for the benefit of the state rather than for their personal well being. Capitalism on the other hand is focused on working for individual growth, and personal ownership to provide wealth for ones self. Communism places the economy in governments hands, while capitalism removes the government from the economy entirely. Communism sets direct demands on the work you do and what you need to produce, so others can benefit as well as you from your hard work. Communism asks the government to decide what is needed for each individual to live and be equal. The government tells the community what demands need to be meets to produce and distribute enough materials equally. Capitalism depends on supply and demand instead of quotas, in order to make sure there is not too much or too little of certain products. If there is not enough of a product wanted then the price will rise, which will in turn cause production to increase. Once there is more than enough of that product on the market, the demand will begin to drop, resulting in the price and production to drop and so on. Capitalism creates a system where peoples first concern is themselves, rather than the others, making things a personal investment instead of community investment. Communism is built on the idea that humans are inherently just, and as such will work not just for themselves, but for their countrymen as well. Capitalism is built on the idea that humans are inherently greedy and self-promoting, which will in turn lead to a great importance being placed on attaining wealth. Capitalism calls for freedom at the expense of equality while communism calls for equality and neglects liberty. Communism with its drive towards collectivization, and a classless society, clashes with the very principle that western democracies are based on individuality. Neither capitalism nor communism is ever going to be perfect for a nation, but a system that  rewards hard work and self-determination will always outdo a system that calls for dependence and mediocrity. Communism Marxism The Communist Manifesto. All About Philosophy. 9 Oct. 2008 . Capitalism. The European Enlightenment Glossary. 10 Oct. 2008 .

History Of Pragmatic Transfer English Language Essay

History Of Pragmatic Transfer English Language Essay Abstract The purpose of this study is to find out whether pragmatic transfer takes place in Saudis compliment responses (particularly males). It also touches the part of language proficiency and its effects on pragmatic competence. Additionally, it shows the differences and the similarities between natives compliments, compliment responses and Saudi males compliments and compliment responses. The subjects were three groups: natives and non-native English teachers and non-native and non-English teachers. I used the discourse completion test to come up with valid various results. It has been found that there are no differences in compliments between Saudi males and native speakers of English. Secondly, when responses to compliments are to be said, differences arise. From the study, it was discovered that Saudi males do not produce target-like compliment responses. Moreover, language proficiency does not play a major role in pragmatic competence. As the I noticed from the responses to compliments that Saudi males whether majoring in English or not, they produce the same responses except that the English teachers group translate the responses literally into English. What does pragmatic transfer mean? And does it have to do with proficiency of language? Is it a fundamental issue in second language acquisition? What do we mean by a compliment? How does compliment responses cause communication breakdown? Pragmatic transfer is defined as the influence of learners pragmatic knowledge of language and culture other than the target language on their comprehension, production, and acquisition of L2 pragmatic information (Rizk 2003, p. 404). Pragmatic competence is absolutely essential in face-to-face interactions in a foreign language. Children acquire pragmatic competence in their native language through interaction with their parents or older children, in other words, engagement in contextualized communicative activities. They receive continuous feedback from parents and peers who form appropriate routines, establish rules, and correct childrens inappropriate behavior. This feedback contributes to the acquisition of the pragmatic skills required to function in their community. In contrast, most adult foreign language learners lack that type of input. Consequently, the classroom becomes the most important, and maybe the only, source of relevant input for the enhancing of their pragmatic competence. Compliments are a kind of speech acts that is said in everyday conversations. In fact, paying different compliments and responding differently is dependent on cultures and situational conversations. Some cultures use a lot of compliments and praises whereas others may find it as a kind of insincerity. Therefore, cross-cultural communications occur and sometimes may cause a kind of insulting to the other partner involved in a conversation. Al-khatib 2 I have never come across any study on the Saudi community in terms of compliment responses which encourages me to conduct such a study. However, many studies were done on several societies that reflect the significance of carrying out such studies. The importance of the present study arises where People think that ESL Learners must learn just grammar rules and writing styles in classrooms whereas other aspects of the language can be acquired through experience or watching T.V. Actually, it can be done this way, however, we do not know how much time will be allocated for it and how well learners would acquire semantic meanings without any guidance to make the situations clearer and more intelligible. Having done this, ESL learners will lack the appropriate ways of communication with native speakers of a particular language or even non-natives in everyday dialogues. In my opinion, linguistic mistakes can be corrected and the person would be considered that he is not grammatically competent. However, semantic or pragmatic mistakes may cause offence to the other person. Additionally, it might lead to miscommunication and misunderstanding which results in communicative breakdown. Basically, communicative breakdown is communicative failure in which conversations halt at this point. When misunderstanding takes place, none of the partners know what to say or how to reply to such expressions. Unawareness of the others culture is the major cause of this problem. Therefore, teaching pragmatics is fundamental in ESL classes to enable the students speak the target language confidently and appropriately. Pragmatic competence is as essential and important as linguistic competence. Being linguistically competent does not necessarily means that you are pragmatically competent. In fact, being able to construct grammatically correct sentences does not mean that theses sentences are pragmatically appropriate or even acceptable. I am going to shed a light on all these early mentioned topics, finding out from the result how pragmatic competence is important for SL learners. Literature review: Intercultural miscommunications often occur when ESL Learners fall back on their L1 in realizing any kind of speech act in L2. In fact, the lacking of the target language expressions and culture forces students to do Al-khatib 3 that. That what is meant by pragmatic transfer according to Rizk(2005). There are two kinds of pragmatic transfer: positive which is considered to be a proof of pragmatic universality among languages, and negative transfer which is being not able to understand the target language which always results in pragmatic failure. Negative pragmatic transfer, as Rizk (2003) explains, takes the form of translating some formulaic expressions/ phrases functioning to express different speech acts in (L1) to express the equivalent speech act in L2. (p.405). El Samaty (2005) mentions one factor that may influence pragmatic transfer and that is learners awareness of what constitutes a language specific or a universal issue (p.342). Learners would not transfer an L1 pragmatic feature to L2 if they know that it is language specific. In fact, language specific refers to the features or expressions of a language which cannot be used in other languages. Pragmatic studies which deal with different speech acts have not been conducted till recently. These studies focused on L1 in most cases, however later, L2 and cross-cultural communications have been introduced. The L2 pragmatic transfer researches have shown that in spite of being linguistically competent in a second language, learners are likely to transfer L1 pragmatic rules in their L2 production (El Samaty, 2005). Takahashi and Beebe (1998) theorized that there is a positive relation between L2 proficiency and pragmatic transfer. They argued that more proficient learners tend to transfer L1 socio-cultural norms more than less proficient learners because they have enough control over L2 to express L1 sentiments at a high pragmatic level. Eslami-Rasekh (2004) backs this claim stating that linguistically competent learners do not necessarily possess comparable pragmatic competence. Even grammatically advanced learners may use language inappropriately and show differences from targe t-language pragmatic norms.   Ã‚   In 1986, Blum-kulka and Olshtain used discourse completion tests to analyze the utterance length of requesting strategies in Hebrew. They collected the data from non-native speakers of Hebrew at three proficiency levels, and they found out that high-intermediate learners produced utterances longer than the utterances of low-intermediate and advanced learners, which was considered by the researchers as pragmatic failure ( Ghawi 2002, p.39). Compliments in both Arabic (Saudi culture) and American cultures: Compliments have been defined by a lot of linguists. Compliments in short are praise that are said to people Al-khatib 4 to make them happy or to encourage and congratulate them on their success they achieve. Every culture has different types of compliments. Moreover, every culture uses various compliments according to variable situations. Therefore, cultures get distinguished from each other. Many people think that they can pay any kind of compliments to people coming from different cultures claiming that we are giving praise, so it is fine. In fact, it is not for several reasons. Firstly, compliments might be rarely used in a particular culture which people might think that it is a kind of being in love or trying to get the other partner to your side. Secondly, some compliments in a specific culture might be considered insults in other cultures. For instance, we cannot compliment on a girl saying you are fat in Arabic or even Malaysian or European cultures whereas the same clause can be understood as a compliment in the African culture. Saudi culture is a part of the Arabic culture except for very few differences in terms of politeness and some other speech acts. In fact, Saudis usually pay compliments on several things such as appearance, traits, and personal skills. It is not something strange that Saudis frequently give complements; Arabs in general like to pay much praise to each other. It seems that it is purposeful in a way that it keeps the relations among friends and relatives more intimate and it can be a tool sometimes to please somebody whom you feel that you upset her/him. English in Saudi Arabia is considered a foreign language. The medium of instruction at school, colleges and universities is Arabic except in English departments where English is applied as the medium of instruction. Culture is carried and delivered through language, however, since the language is still not completely there, so the culture would not be understood. Therefore, very few people speak English fluently and clearly. In fact, e ven the ones who speak fluently, they still have some problems with the western (English) culture. Consequently, pragmatic errors will appear in their speech. Compliments form. Compliment form refers to the kind of language used to express the compliment. The compliments differed in their length, use of metaphor and comparatives, and to some extent, syntactic structure. They were also similar in that both Saudi and American compliments were primarily adjectival in that an adjective was responsible for their positive meaning. The American compliments are short, as in (1) through (3). Al-khatib 5 (1) You look great. (2) Your car is nice. (3) Good job. If we compare the American compliments to the Arabic compliments (Saudi in particular) we will find out that Saudi compliments are longer than the American ones. Consider this example: Eeh alhalawa dee ya wad, 3l3amar doobu tele2, 3rhamna ya sheek ya heelou. What is all this smartness man? The moon has just appeared! We cannot take it! The length of the Saudi compliments appears to be related to two features of Arabic discourse: 1) Repetition of almost the same idea with a change in words and. 2) The use of several adjectives in a series. The use of metaphor in Arabic culture varies from the American culture. In Arabic culture, the moon is the symbol of beauty because it appears at night where the world is full of dark, however, the moon shines up there lighting the landscape. Therefore, Arabs compare good-looking people with the moon. However, as we noticed from the previous examples of compliments by Americans and Saudis, both are using adjectives in their compliments. All these words (in English: great, nice, good) and ( in Arabic: helou, sheek= sweet, gentle) are adjectives. 2 Attributes praised. There is no difference between the American and the Saudi culture when it comes to the kinds of attributes that people tend to compliment upon. Most of the situations where compliments are appropriate to be said and responded to are similar. Basically, Saudis and Americans usually pay compliments on appearance, skills, and traits. Appearance refers to ones look and included haircuts, eyes, and clothing. Skills refers to the quality of something produced or done. Traits refer to personality characteristics such as kindness, politeness and intelligence. Compliment responses Responses to requests or apology can be easy and limited. These two kinds of speech acts might not differ much in most languages. Additionally, the responses can be shortened by saying either yes or no. However, when it comes to compliment responses a lot of things must be considered such as the kind of the Al-khatib 6 said compliment, the relationship between the speaker and the recipient and the culture. Both Americans and Saudis respond totally, differently to compliments. In fact, cultures play a major role in the responses. Usually, Arabs respond to compliments by returning another compliment which is quite strange to people from different cultures especially Americans. One of the compliment responses by Saudis was you are more handsome. Such a response may be problematic to people from another culture. Research questions As I mentioned earlier, the purpose of this study is to examine pragmatic transfer in compliment responses by Arabic learners of English(Saudis in particular). Three related research questions emerged: What are the similarities and differences in compliments and compliments responses between male NSs and Saudi male NNSs of English? When speaking in English, will Saudis males compliment responses be closer to Arabic or English? To what extent language proficiency plays a role in their use of compliment responses? To answer these types of questions we should first collect the data of the study which was done on the subjects. Methodology For more valid and practical results I have chosen 3 groups to conduct my study upon. The subjects are all males and they are in 30s. In fact, the reason behind not choosing females is that the study was done in Saudi Arabia where it is so difficult to approach any woman. Additionally, all academic institutions are separate meaning that each gender (female, male) is in totally separate place and men are not allowed to enter ladies sections. Therefore, it was easier to choose just males. Group1: 10 Americans (native speakers of English) English teachers. Group 2: 10 Saudis (non-natives+ advanced learners, they are level 7) Group 3: 10 Saudis (non-native+ low intermediate, they are level 2) Al-khatib 7 Actually, these learners are students at Direct English institute in Saudi Arabia. In this institute, there are 8 levels starting from 1 till 8. They take 7 classes in English weekly; five classes with bilinguals and two classes with native speakers. In each level students take the same amount of classes and each level lasts for six weeks. The level of proficiency was taken according to this classification. Tool: Discourse Completion Test. The tool consists of 5 scenarios created by the researcher. The subjects are expected to respond to the compliments given in the scenarios. Additionally, observation also has been used to come up with more valid results. First scenario: You are wearing new blue jeans. Your friend complimented you you look handsome, blue is great on you You sayà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Americans responded to the compliment with acceptance saying thanks or you really made my day. Those who responded in Arabic said but you are more handsome/this is because you have a good taste/ really? Swear to God. The third group who responded in English said your eyes are beautiful and they see everything beautiful others responded: I bought it in the sales, it is so cheap. Just one person said: thanks, I like it too Second scenario You have just ended a computer game scoring a very high score that many of your friends could not reach this point. One paid you a compliment you are so skillful and professional in this game You sayà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Some Americans respond to the compliment with comment history saying thanks, I played this game hundreds of time. Others said do you want me to help you? Al-khatib 8 The second group who responded in Arabic said: stop making fun of me The third group who responded in English said: are you serious? I do not think so. You are just complimenting me. Third scenario You always come by time whenever there is a meeting or a party; one gave you a compliment you are very punctual You say à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Americans responded to the compliment with comment acceptance saying thanks, it is my favorite habit The first group who responded in Arabic said thanks, so are you . Those who responded in English said but you are more punctual/ I think you are the symbol of punctuality. Forth scenario: Your friends are in your house. And then you served them tea. One of your friends complimented on it saying the tea is very sweet and delicious you sayà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Americans responded to compliments with acceptance saying thank you some responded with acceptance offering the recipe: would you like the recipe? Those who responded in Arabic said:that is because your taste is sweet and you taste everything sweet/ your taste is distinct in that you know which is delicious and which is nasty., Those who responded in English said: I dipped my sweet finger in it that is why it is sweet. others responded: but you are much sweeter than the tea. Fifth scenario: You solved a very tough equation in the class that no one could do it. Your professor was impressed with you. When you left, your friend paid you a compliment you are excellent, man Al-khatib 9 You sayà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Americans responded with comment acceptance: thanks, but I was studying hard last night and others offered their help do you want me to help you? Those who responded in Arabic said do you really think so? I know you are just complimenting me. Those who responded in English translate literally from Arabic saying but you are better Sixth scenario: You redecorated your house in a very eye-catching way. Some visitors came over and paid you a very wonderful compliment saying: what a beautiful decoration!! You are very tasteful. You sayà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Americans simply responded with comment acceptance saying: thanks a lot, you really made my day others responded this way: actually it took me too long The second group who responded in Arabic said: thanks, you are very tasteful as well. The third group who simply translated from Arabic into English responded I do not think so. Do you really mean it or just complimenting? others said please no compliments, speak the truth; is it beautiful or not? Results and findings Based on the data collected from all the subjects and from observation, I have found out the following results: There are similarities in compliments between American and Saudi males in that both compliment on the same attributes which are: traits, appearance, skills. Moreover, from my observation I found out that several other cultures such as Malaysian and Indians compliment on the same attributes which refer to positive pragmatic transfer shared by several cultures. There are many differences when it comes to compliment responses between American and Saudi Al-khatib 10 males in which Saudi males do not produce target-like compliment responses. Alternatively, they bring about some expressions from their L1, which is Arabic, into English. In fact, this is exactly what negative pragmatic transfer means. People from different cultures will not understand what is meant by such responses; so they tend to translate it literally. Consequently, they find it very insulting because they do not understand the speakers cultural purpose behind it. Eventually, this will lead them to communicative breakdown. Being linguistically competent does not mean you are pragmatically competent. In fact, proficiency in L2 does not necessarily lead to pragmatic competence in the target language as we noticed this from the responses. Advanced learners and low intermediate learners responded identically except that the advance learners translated the expressions from Arabic into English whereas the low intermediate learners responded in Arabic because they still have not got the ability to make grammatically correct sentences. Al-khatib 11 Conclusion Pragmatic competence is very crucial in learning any language. In my opinion, it is as important as linguistic competence. EFL/ESL teachers and curriculum designers should equally focus on enriching learners with cultural aspects of the language as well as the linguistic aspects. Learners have to be aware of the target language culture in order to comprehend the language better and to be able to produce pragmatically correct sentences. Consequently, communicative breakdown will gradually disappear in their speech. Culture is a fundamental factor in learning languages because it is responsible for the different speech acts produced by its native speakers. Basically, it is the bottom line for those who want to master the target language. Additionally, EFL teachers should expose their students and encourage them to expose themselves as much as possible to the target language through TV programs, shows, movies, and news. It enhances the ability of mastering the target language. Limitations of the study The study aimed to find out whether Saudis produce target-like compliment responses or not. In fact, it asserts that there is a problem in terms of responding to compliments. However, it did not state some solutions to such a problematic issue. Therefore, I would suggest a research area for the future to find out some practical solutions to this problem. Moreover, there is another area of research as well which is can we teach pragmatic competence to SL learners as well as we are teaching linguistic competence? Is it possible? How would it be successful to the level of learners? What are the good methods that can be applied to teach pragmatic competence? Al-khatib 12

Rome Essay -- History, Architecture

Early Rome was an architecturally diverse place. For the first centuries after its founding all the people of Rome lived in very simple huts devoid of any significant meaning. But during the rule under the Etruscans, they learned how to build more complex structures with specific purposes such as a sacred place where a god can be thought to dwell. Etruscan buildings cannot be seen though without Greek architectures’ indelible mark. Through the Etruscans, Rome learned how to build huge and complex structures where before that knowledge did not exist. This period of Roman architecture can be defined along with Rome’s governmental development. Republican Rome began in 509 B.C. and with it entered the beginning of Rome’s architectural greatness. â€Å"With the expulsion of the Etruscan kings Rome was free to shape her own destinies† (Sear 14). Since Rome was not restrained because of its conquerors it was free to create whatever they wished, however they wanted. While there was still a heavy Greek influence, a style developed that was distinctly Roman, but as Rome conquered nations across the Mediterranean Sea it absorbed their styles of building and it was shown in the buildings of their capital. Imperial Rome saw the highest and lowest point in Rome’s history. But during this time an enormous number of innovative and massive structures were built that defined Rome as the dominant power in the ancient world. During this time Rome reworked its earlier principles to be used in the government and religious buildings. Cement also played an important role in the ability to construct complex domes and ornate arches. Another major change that occurred was the extensive use of marble in construction, unlike earlier brick buildings.... ...ed the small farming village on the banks of the Tiber into a thriving city. Throughout the Republic of Rome, advances were made in complexity and design alongside the introductions to new cultures during Rome’s conquests. These conquests gave Rome the wealth and inspiration needed to create its massive buildings. All through the Empire, magnificent and colossal buildings were built which reflected the height of Roman power and wealth. â€Å"It is said of Augustus that he found Rome a city built of bricks but left it a city built of marble† (Clayton 22). This is very true of how Rome was rebuilt during its time as an empire and the dominant power in the world. From beginning to end, the Roman concept of architecture was based on shaping matter around space, and this only changed in complexity and in meaning, but never changed the foundation upon which it was built.

Light and Sight in The Good-Morrow Essay -- Good-Morrow Essays

Light and Sight in The Good-Morrow John Donne’s poetry deals with themes of creation and discovery. In his work "The Good-Morrow," these issues are discussed through the use of poetic symbols. Donne gives major emphasis to the sense of sight as a way of discovering pure love. The first stanza contains images of sleep and, more generally, the ways in which one’s eyes can be closed to the world. Donne uses phrases like "not weaned" (2), "childishly" (3), and "dream" (7), to suggest the idea that when one’s eyes are closed, there is more than light that is denied from the sense of sight. In the visual example given, his imagery goes beyond that which is normally associated with the absence of light. Figuratively speaking, the narrator is talking about the light which comes from being knowledgeable about the ways of the world. In this sense, to have a "dream" of someone is to look at an illusion (7). This presents an interesting paradox. When talking about issues of blindness and sight, one necessarily assumes that some kind of light is present. Sight only comes into play when one is either denied vision or given the privilege of vision in the material world. To the speaker, a world without the presence of light has no concept of basic form. The last two lines of the first stanza deal with this issue. Those lines state,"If ever any beauty I did see,/Which I desired, and got, ‘twas but a dream of thee." (6-7) Though the speaker is in a place where there is no light, within the world of the sleeping dream, shades of "beauty" have come to him, and he has mistook them for the true light of beauty introduced in the next stanza. Throughout stanza two, images waking into the daylight world replace the dark images of slee... ...Through the act of looking, the outside world can be viewed as a direct manifestation of the power of true love. The opening line of this stanza reads,"My face in thine eye, thine in mine appears," (15) Giving the reader an image showing the circular reflection of a face within an eye suggests the form of a world existing within the gaze of the speaker. The reflected image is actually a world of potential, filled with hope of love, that creates a light all its own. The last lines of the poem allude to this,"If our two loves be one, or thou and I/Love so alike that none do slacken, none can die." (20-1) The speaker, and perhaps Donne himself, is given the power of life eternal through the love he finds in his partner’s eyes. Their "two loves" are truly "one" if by the grace of their emotions for each other, they can imagine a life together where,"none can die†

John Proctor

John Proctor BY charited7575 The famous philosopher Aristotle defines a tragic hero as â€Å"The change in the hero's fortunes be not from misery to happiness, but on the contrary, from happiness to misery, and the cause of it must not lie in any depravity but in some great error on his part. † Arthur Miller constructs The Crucible to be a never ending tragic spiral leading to many peoples death which creates several by- products of destruction to everyone in the town of Salem. John Proctor can be labeled as one of the protagonist n the play as the story is partly centered on him.He makes a clearly a suitable character for the tragic hero because he has an integrity stabbing flaw, he has to choose between his fate and his reputation, and as far as morals go, he is definitively better than the other characters in the play although there are many defects in his character. John Proctor is a prime representation ofa tragic hero. The quality of possessing and steadfastly adhering t o high moral principles or professional standards is the definition of integrity and the definition of John Proctor.Proctor is very highly respected in the town of Salem due to his high principles shown. Unfortunately, as the tragic hero, he has done something that has severely damaged his high integrity. Proctor cheated on Elizabeth with Abigail. In a town as religiously influenced as Salem, this hurts Proctor's reputation because committing adultery is against one of the Ten Commandments. Ironically, when asked to recite the Ten Commandments by Reverend Hale, he forgets about the commandment stating, mfou shall not commit adultery.John admits to having an affair with Abigail Williams in the court hearing in hope to prove her accusations false. When they call his wife out, Elizabeth, she is unaware that he has confessed as Danforth states, â€Å"Answer my question! Is your husband a leacher! † Elizabeth then faintly says â€Å"No, sir. † Doing so, she has doomed them both. Having an affair with Abigail Williams ultimately leads to John Proctor's demise, thus proving him as the tragic hero. The great Athenian philosopher Socrates is very similar to John Proctor.Socrates was accused of corrupting the minds of the youth, which he did not necessarily do. Even when he was put on trial and faced with death, he kept his pride and stuck with the truth. He was then executed by drinking poison. John Proctor was accused of being a witch, which he was not. He also never lied to himself and stayed with what he knew was true. John Proctor is faced with the decision to either die and forever keep his integrity, reputation, and name, or live and forever lose all of them. Proctor eventually hooses to die as Hale states, â€Å"Man, you will hang!You cannot! † Proctor proceeds to say, â€Å"l can. And there's your first marvel, that I can. You have made your magic now, for now I do think I see some shred of goodness in John Proctor. † His decision ma kes him a tragic hero because it was the honorable thing to do although it came to his death and his character flaw indirectly caused his death. Although part of being a tragic hero is having flaws, another part of it is being superior in some aspect of your character compared to the other characters. John Proctor's morals are superior to the other characters.He never believes in anyone has been practicing witchcraft after the most of Salem is convinced. He also stood up to Parris in Act One as he says, † the last meeting I were at you spoke so long on deeds and mortgages I thought i were an auction. † Throughout the play Abigail tries to seduce John but he proves time and time again that he has learned from the mistake he made. Proctor also has the pride to keep his reputation which leads to his perish which almost all of the ther characters wouldn't do.The crux of the matter is John Proctor is a true tragic hero which is proved throughout the play. He kept true to hims elf even in the face of death, he learned from his mistakes, and he has an immense amount of integrity that almost all of the characters fail to have within them. John is not perfect and the part of him that is imperfect ends up being the cause of his tragic death. Although the hero side of him shines throughout the story, the tragic side of him is always glaring behind him. John Proctor John Proctor BY charited7575 The famous philosopher Aristotle defines a tragic hero as â€Å"The change in the hero's fortunes be not from misery to happiness, but on the contrary, from happiness to misery, and the cause of it must not lie in any depravity but in some great error on his part. † Arthur Miller constructs The Crucible to be a never ending tragic spiral leading to many peoples death which creates several by- products of destruction to everyone in the town of Salem. John Proctor can be labeled as one of the protagonist n the play as the story is partly centered on him.He makes a clearly a suitable character for the tragic hero because he has an integrity stabbing flaw, he has to choose between his fate and his reputation, and as far as morals go, he is definitively better than the other characters in the play although there are many defects in his character. John Proctor is a prime representation ofa tragic hero. The quality of possessing and steadfastly adhering t o high moral principles or professional standards is the definition of integrity and the definition of John Proctor.Proctor is very highly respected in the town of Salem due to his high principles shown. Unfortunately, as the tragic hero, he has done something that has severely damaged his high integrity. Proctor cheated on Elizabeth with Abigail. In a town as religiously influenced as Salem, this hurts Proctor's reputation because committing adultery is against one of the Ten Commandments. Ironically, when asked to recite the Ten Commandments by Reverend Hale, he forgets about the commandment stating, mfou shall not commit adultery.John admits to having an affair with Abigail Williams in the court hearing in hope to prove her accusations false. When they call his wife out, Elizabeth, she is unaware that he has confessed as Danforth states, â€Å"Answer my question! Is your husband a leacher! † Elizabeth then faintly says â€Å"No, sir. † Doing so, she has doomed them both. Having an affair with Abigail Williams ultimately leads to John Proctor's demise, thus proving him as the tragic hero. The great Athenian philosopher Socrates is very similar to John Proctor.Socrates was accused of corrupting the minds of the youth, which he did not necessarily do. Even when he was put on trial and faced with death, he kept his pride and stuck with the truth. He was then executed by drinking poison. John Proctor was accused of being a witch, which he was not. He also never lied to himself and stayed with what he knew was true. John Proctor is faced with the decision to either die and forever keep his integrity, reputation, and name, or live and forever lose all of them. Proctor eventually hooses to die as Hale states, â€Å"Man, you will hang!You cannot! † Proctor proceeds to say, â€Å"l can. And there's your first marvel, that I can. You have made your magic now, for now I do think I see some shred of goodness in John Proctor. † His decision ma kes him a tragic hero because it was the honorable thing to do although it came to his death and his character flaw indirectly caused his death. Although part of being a tragic hero is having flaws, another part of it is being superior in some aspect of your character compared to the other characters. John Proctor's morals are superior to the other characters.He never believes in anyone has been practicing witchcraft after the most of Salem is convinced. He also stood up to Parris in Act One as he says, † the last meeting I were at you spoke so long on deeds and mortgages I thought i were an auction. † Throughout the play Abigail tries to seduce John but he proves time and time again that he has learned from the mistake he made. Proctor also has the pride to keep his reputation which leads to his perish which almost all of the ther characters wouldn't do.The crux of the matter is John Proctor is a true tragic hero which is proved throughout the play. He kept true to hims elf even in the face of death, he learned from his mistakes, and he has an immense amount of integrity that almost all of the characters fail to have within them. John is not perfect and the part of him that is imperfect ends up being the cause of his tragic death. Although the hero side of him shines throughout the story, the tragic side of him is always glaring behind him. John Proctor John Proctor’s Development The Crucible, first published in 1953, is about the dramatization of the Salem witch trials that takes place in Massachusetts in 1692. In The Crucible, John Proctor is the most significant person that has most effect on the ending. Every decision he makes alter the outcome of the witch trial in Salem. In the beginning, he seems reluctant to confess the truth, but in the end, he finally comes upfront and admits what he has done due to his desire of saving others.John can be compared to a crucible because he is like a vessel that when heated to extremely high temperatures, melts down and purifies owing to the fact that he has changed tremendously throughout the book. John Proctor seems to be self-centered and inconsiderate, but because of his guilt for causing all the persecutions, he becomes ingenuous and forthright. At the outset of the book, it is revealed that John Proctor, a man in his middle thirties, once had an affair with Abigail Williams, a g irl age of seventeen, when Abigail says that, â€Å"I know how you clutched my back behind your house and sweated like a stallion whenever I come near!Or did I dream that? It’s she put me out, you cannot pretend it were you. I saw your face when she put me out, and you loved me then and you do now† (22). They not only had feelings for one another for a while but, they did more than that. According to the ten laws in Salem, one of the laws states that thou shall not commit adultery. Once Proctor realizes his immoral doings, he immediately stops his relationship with Abigail and refuses her every time she tries to get close to him. An example that clearly exemplifies this is when they are in Parris’s house, talking about what happened in the woods concerning last night.When Abigail and John are left alone inside the room, John says, â€Å"Abby, I may think of you softly from time to time. But I will cut off my hand before I’ll ever reach for you again. Wip e it out of mind. We never touched, Abby† (23). This shows that Proctor has changed since at first he had an affair with Abigail but when she wants to prolong it, he stands up firmly and rejects her. As people are being arrested as a result of Abigail’s accusations, John knows that it is all a pretense.Nonetheless, he doesn’t have any eagerness to help the others that are affected due to his actions. An event that proves this is when Elizabeth encourages him to help the others. She says, â€Å"God forbid you keep that from the court, John. I think they must be told†¦You cannot keep it John† and he replies by saying, â€Å"I know I cannot keep it. I say I will think on it† (53). However, on the night his dear wife Elizabeth is arrested, he promises her that he will do anything in his power to free her and show everyone that Abigail is unscrupulous.He acknowledges that the only way to make others believe that Abigail is telling lies is to tell th em about their affair. In the end, he goes to Judge Hathorne ad Deputy Governor Danforth and admits by saying, â€Å"In the proper place—where my beasts are bedded. On the last night of my joy, some eight months past. She used to serve me in my house, sir†¦She thinks to dance with me on my wife’s grave! And well she might, for I thought of her softly. God help me, I lusted, and there is promise in such sweat. But it is a whore’s vengeance, you must see it; I set myself entirely in your hands† (110).This demonstrates his want to come clean and confess what he had done wrong in the past in order to save his wife and those around him. After John tells the truth, Abigail denies it and acts as if she is a poor girl who is being treated unjustly by others even though she is doing a good deed. When Elizabeth is called forth to tell the real story, she lies in order to protect her husband’s name but, has no knowledge that he himself has confessed. As a result, the judges believe Abigail’s story and sends Proctor to jail.While he’s in jail, people, such as Hale, persuades him to confess even though they know that he will have to lie but, they think that if he confesses, at least he will not be hanged. Proctor wants to live, so he confesses. Danforth then gives him a paper to sign and after John signs it, Danforth demands that he must also go tell the truth to the public as well. However, Proctor says, â€Å"You are the high court, your word is good enough! Tell them I confessed myself; say Proctor broke his knees and wept like a woman; say what you will, but my name cannot—† (143).He doesn’t want to live without his name and tears the paper. As a result, he isn’t freed and is condemned to hang. This reveals at first, he wants to live so he lies, but when the judges want him to confess to the public, he rejects. Even though what he did cost him his life, he is able to have his goodness. Jo hn Proctor’s development has shown that he has truly become a good person and admits to all his actions. Throughout the book, he faces many obstacles which put him in a situation where he has no choice but to tell the truth. These obstacles allow him to make the right decisions and finally change. John Proctor John Proctor BY charited7575 The famous philosopher Aristotle defines a tragic hero as â€Å"The change in the hero's fortunes be not from misery to happiness, but on the contrary, from happiness to misery, and the cause of it must not lie in any depravity but in some great error on his part. † Arthur Miller constructs The Crucible to be a never ending tragic spiral leading to many peoples death which creates several by- products of destruction to everyone in the town of Salem. John Proctor can be labeled as one of the protagonist n the play as the story is partly centered on him.He makes a clearly a suitable character for the tragic hero because he has an integrity stabbing flaw, he has to choose between his fate and his reputation, and as far as morals go, he is definitively better than the other characters in the play although there are many defects in his character. John Proctor is a prime representation ofa tragic hero. The quality of possessing and steadfastly adhering t o high moral principles or professional standards is the definition of integrity and the definition of John Proctor.Proctor is very highly respected in the town of Salem due to his high principles shown. Unfortunately, as the tragic hero, he has done something that has severely damaged his high integrity. Proctor cheated on Elizabeth with Abigail. In a town as religiously influenced as Salem, this hurts Proctor's reputation because committing adultery is against one of the Ten Commandments. Ironically, when asked to recite the Ten Commandments by Reverend Hale, he forgets about the commandment stating, mfou shall not commit adultery.John admits to having an affair with Abigail Williams in the court hearing in hope to prove her accusations false. When they call his wife out, Elizabeth, she is unaware that he has confessed as Danforth states, â€Å"Answer my question! Is your husband a leacher! † Elizabeth then faintly says â€Å"No, sir. † Doing so, she has doomed them both. Having an affair with Abigail Williams ultimately leads to John Proctor's demise, thus proving him as the tragic hero. The great Athenian philosopher Socrates is very similar to John Proctor.Socrates was accused of corrupting the minds of the youth, which he did not necessarily do. Even when he was put on trial and faced with death, he kept his pride and stuck with the truth. He was then executed by drinking poison. John Proctor was accused of being a witch, which he was not. He also never lied to himself and stayed with what he knew was true. John Proctor is faced with the decision to either die and forever keep his integrity, reputation, and name, or live and forever lose all of them. Proctor eventually hooses to die as Hale states, â€Å"Man, you will hang!You cannot! † Proctor proceeds to say, â€Å"l can. And there's your first marvel, that I can. You have made your magic now, for now I do think I see some shred of goodness in John Proctor. † His decision ma kes him a tragic hero because it was the honorable thing to do although it came to his death and his character flaw indirectly caused his death. Although part of being a tragic hero is having flaws, another part of it is being superior in some aspect of your character compared to the other characters. John Proctor's morals are superior to the other characters.He never believes in anyone has been practicing witchcraft after the most of Salem is convinced. He also stood up to Parris in Act One as he says, † the last meeting I were at you spoke so long on deeds and mortgages I thought i were an auction. † Throughout the play Abigail tries to seduce John but he proves time and time again that he has learned from the mistake he made. Proctor also has the pride to keep his reputation which leads to his perish which almost all of the ther characters wouldn't do.The crux of the matter is John Proctor is a true tragic hero which is proved throughout the play. He kept true to hims elf even in the face of death, he learned from his mistakes, and he has an immense amount of integrity that almost all of the characters fail to have within them. John is not perfect and the part of him that is imperfect ends up being the cause of his tragic death. Although the hero side of him shines throughout the story, the tragic side of him is always glaring behind him.

Baroque Assignment

The period of art known as Baroque began in the late 16th century. The period introduced art that was complex, rich, and extravagant. This was a time when optimism was the law of the land and a more confident and self-assured attitude made itself known. This is reflected in most of the artwork in this period.Paintings in the Baroque period were more complex than sculpture, and it showed in almost every painting. (Gardner, 397, 402) The painting, â€Å"The Geographer† by Jan Vermeer, is an example of Baroque art in the 17th century.Encompassing the theme of cartography, the sea chart, globe, and the like, (Harden) the painting shows a man, interrupted from his work, looked out the window. It is interesting to note that the man in the painting might be Anthony van Leeuwenhoek. It has been said that the man in this painting fits the mold of an intelligent man, knowledgeable from literature and observation. (Gowing) This would certainly fit van Leeuwenhoek. In regards the the rest of the painting, there is an abundance of objects on the left, leading the viewer's eye to that area.It seems that the few objects on the right of the painting are unimportant. This painting embodies the four main characteristics of Baroque paintings: the use of diagonals, suspense, tenebrism, and snapshot quality. Diagonals play a major role in â€Å"The Geographer†. In fact, almost every line is at an angle to imply perspective. This gives the painting depth. Everything is on a diagonal, to the point where it almost looks as if the picture is slanted to one side.Other details to note are the compass in his hand moving at the same angle as his arm, creating movement in the direction of his other hand, creating a circle. Most of the movement of the piece leans to the left. Even the shadows seem to be at a diagonal. It seems as if the man in the painting is looking out the window at something. It looks as if he is disturbed, or shocked, with what he sees. Perhaps he was inter rupted from his work to witness something awful. This is the most exciting moment. The viewer can imagine what he is looking at, none of the possibilities pleasant.This is how the painting is suspenseful. One can only imagine what happened before, or what will happen after, this picture was painted, but one can be sure that this moment is the beginning of something exciting. Tenebrism is defined as a style of painting that uses violent contrasts of light and dark. In â€Å"The Geographer†, this is apparent. The strongest light source in the picture is on the left, adding even more emphasis to this side of the painting. The man's face is lit quite well, the viewer must be able to see his face for the viewer to understand his anguish.What he is working on is also well-lit. The wall, where nothing seems to be happening, also where there are no diagonals, is cast in shadow, making this wall unimportant. There seems to be stark lines of shadow, and then of light. (Harden) This con trast adds to the painting's shocked and disturbed feel. Looking at the painting reminds the viewer of looking at a photograph. The colors are rich, the strokes barely noticeable. However, more importantly, the painting resembles a photograph because of the emotion that is caught by the artist.It seems as though the artist painted this at top speed, just to catch the shocked look on the subject's face. Of course, it is impossible to paint that fast, and this is why it resembles a photograph. The characteristics of Baroque art in the 17th century show themselves in â€Å"The Geographer†. In an age of complexity, Vermeer took a subject and animated him with the use of shadow and light. The subject was captured in a state of shock, which leaves the viewer curious as to what he was looking at. Also, one cannot help but to notice the quality of the painting.In an age when optimism was the rule, this painting lends itself to a darker corner of the world, and Vermeer makes it work b eautifully. ? Gardner, Helen. Art Through the Ages. Chicago: Harcourt, Brace & World, Inc. 1959. ? Gowing, Lawrence. â€Å"Vermeer†. Essential Vermeer. 1950. 2001. 28 Jan 2009. http://www. essentialvermeer. com/cat_about/geographer. html ? Harden, Mark. â€Å"Jan Vermeer: The Geographer†. WebMuseum, Paris. 14 Oct 2002. 29 Jan 2009. http://www. ibiblio. org/wm/paint/auth/vermeer/geographer. html

Alcatraz essay

Imagine you are told exactly when you can eat or shower and when you have to go to bed and when you must wake up. Well many of the prisoners on Alcatraz Island were treated in such a way. If you were a prisoner on Alcatraz Island, every aspect of your life would be controlled by a higher authority. If you like to have a midnight snack every now and then, that luxury would be taken away. If you like to sit around and watch TV for hours, you can forget about that too. Alcatraz has a long history of transformation as to how it came to be known as the inescapable prison island.This reputation did not stop a handful of men to try and do the impossible and escape the island. Alcatraz, also known as â€Å"The Rock†, is a well-known yet mysterious place containing many forgotten memories and lost ghosts. Though no one really knows everything that went on within the concealed walls of the old prison, it still manages to trap the interests of millions of people who visit the national pa rk each day on the small island in the San Francisco Bay. Not only has it trapped the interests of those millions of visitors, but it has also trapped mine as well.Discovered in 1775 by a Spanish explorer named Juan Miguel de Ayala, La Isla de los Alcatraces was nothing more than a small island inhabited by a group of pelicans from which the island acquired its name (Alcatraces means pelicans in Spanish). In 1847, the United States Government began view Alcatraz as more than just an island, but also an excellent location for a military fort; by 1853, a State of the Art military fortress was protecting the Western half of the United States against any foreign invasion.With the eruption of the Civil War, Alcatraz began accepting its first military prisoners in 1861. However, it wasn't until the Spanish-American War in 1898 that the United States realized that the isolation of the island made it an excellent candidate for a prison. The prison population jumped from twenty-six to 450 du ring the war. That number sprang once more after the famous 1906 earthquake when prisoners were transferred from many San Francisco city jails to Alcatraz.With the island becoming more a prison and less a military fort, it was decided that a cell house would be necessary. After the construction of the cell house in 1912, â€Å"The Rock† was born. In the 1920's many inmates were allowed to own small gardens of their own. Baseball fields were created and small teams were formed. It wasn't until the 1930's that Alcatraz went through dramatic changes constituting stricter rules than ever before thus ending the days of gardening and baseball games.In 1963, however, due to the high cost of running an island prison, Alcatraz was officially closed, never to be reopened as a prison. In 1969, a group of Native Americans claimed the island as their own but later ran into trouble with high costs just as the United States had. In 1971, their problems ended when they saw the island go up i n flames, badly damaging the lighthouse and many homes that used to house the cell guards and their families. The remaining Indians left after this fire and once again, Alcatraz was abandoned. The U.S. government decided it would be best to make Alcatraz part of the newly opened Golden Gate Park. Today, the money it attracts from its visitors each year provides the operational costs for the island. Throughout all the changes Alcatraz has went, it has retained one thing up to this very day; its deteriorating walls never cease to capture the amazement and interest of onlookers like you and I. That small, haunted, and mysterious island on the coast of San Francisco that treasures so many memories will always be known as â€Å"The Rock. â€Å"

M Analysis

Introduction Marks & Spencer is a British retailer with over 800 stores in more than 30 countries around the world. It is the largest clothing retailer in the UK, as well as being a food retailer. Most of its domestic stores sell both clothing & food, and since the year  2000 Marks & Spencer have started to expand into other ranges such as home wares, furniture & technology. Marks & Spencer became the first British retailer to make a pre-tax profit of over ?   billion â€Å"BBC News online 1998† Though a few years later Marks & Spencer were hit  by the â€Å"credit crunch† which has had a dramatic effect on the company as they struggle in the current economical climate. M&S is a successful company. In macro-environment, M&S obeys the government and protects the natural environment. Moreover, M&S is influenced by the factors of economic, social, and technological to make its business strategies. On the other hand, in micro-environment, the M&S has created a good an d long-term relationship with the suppliers and customers.From the SWOT analysis, the most important factor for M&S is to satisfy customer needs. On the other hand, the main disadvantage is the lack of clothing market segmentation that causes M&S to lose its brand awareness among the existing customers. The significant strategies of M&S are creating potential customers and maintaining the existing customers. To sum up, the analysis of M&S has found that its business structures follow the trend of society, keep the position in the market, and increase its potential market share. MissionThe mission of the M&S is to make as high quality accessible to all. Marks & Spencer is a leading British retailer of clothing, food and household goods. They prefer to call themselves â€Å"Marks & Spencer,† using an ampersand instead of the word â€Å"and. † Their logo is a style form of the characters â€Å"M&S. † They have a â€Å"Plan A† for tackling environmental issue s â€Å"because there is no plan B. † M&S outlines its core business as clothing and Food. Its’ financial objectives is to deliver shareholder value in terms of increase returns, but also in terms of increase sales and market share in retailing.It beliefs and values are outlined as â€Å"Our customers continue to see Marks & Spencer as the place to shop for special food, produced to exacting standards†. M&S also sees its workforce as an important part of its plan and also considers modern its stores as a key corporate objective. Vision The vision of the M&S is to be the standard against which all others are measured. They sells clothes, food and home wares at more than 650 stores in Britain and about 300 shops abroad, said it expected to achieve annual benefits of around 250 million pounds by 2015-2016 from upgrading its supply chain and information technology systems.They will supply chain and IT improvements. The improvements will include shrinking the firm's network of 100 warehouses, which are run by third parties, to just four. And also to revamp its website and said it would expand its business abroad, including at least 50 stores in India over five years. They have established a long-term vision for where we want to take the business which they believe will create long-term sustainable growth. At the heart of this vision is moving the business from being product focused, store centric and UK dominated to being customer focused, multi-channel and international.M would conduct a review of its UK store network in the light of fast-growing online retail sales, with future new store likely to be offset at least in part by closures. They plan to cutting prices, stepping up promotions and introducing new products, add 800 new lines to sustain the recent improvement, including extending a trial to sell a small number of brands. They think the strong growth potential in children swear and footwear as well as home wares. PESTLE Political Fact orsThe government sets regulations for companies to abide by such as Health & Safety British Standards such as, planning for hazard identification, risk assessment and risk  control. If companies do not abide by these regulations they will be fined or even in some cases be forced to close down. Marks & Spencer did not abide by the British Standards as they were charged for neglecting health & safety regulations after a door  fell on an employee. George Blair was allegedly injured after a warehouse door in their store near Glasgow was left hanging on loose fixtures.Marks are alleged to have ignored repair requests, allowing the door to fall in to disrepair. Marks & Spencer pled not guilty to this; there is still no outcome of this trial. Also according to â€Å"BBC News 30th January 2006† Marks & Spencer would be the first major retailer to go down the Fair-trade route on both clothing and food. The fair-trade policy, which they have launched will include, cut salt and fa t in M foods, recycled packaging and animal welfare protection. Marks & Spencer Chief Stuart Rose stated, â€Å"Customers want good value, but they care more than ever how food and clothing products are made†.Economical Factors Currently the economic outlook is very uncertain and this is more than likely to affect retail sales, as people do not have the spare cash to spend on luxury items such as clothing and food luxuries. Marks & Spencer have been hit by this and have recently closed a number of stores and have had to make job cuts of 2% of their 70,000 staff. And also to show what affect the recession has had, they took the decision to have two days of 20% discounts in the run-up to Christmas.They have also recently introduced a 20% of all Wine and Champagne to keep up with their competitors. Marks & Spencer have had to change the way they market themselves so that they can try and stay ahead of the recession. Sociological factors In the last few years society has changed. In 2006 as stated by the Guardian, Chief  Executive of Marks & Spencer Stuart Rose wanted to stretch the company brand, for  example he considered selling food online as part of a plan to become a multi-channel retailer, this was obviously to keep up with the competitive market such as Asda.Asda and Marks & Spencer appeal to different markets in terms of social class and other demographics; this has a major influence on the way they respond to current issues. In response to the current cheap clothing industry supermarkets have increasingly over the last few years caught up with fashion trends, helping them to rival the high street clothing stores with their less expensive versions. Marks & Spencer is no exception to this and they have bought their clothing ranges up to date to keep up with the latest trends and to keep their customers interested.Consumer purchases are influenced by cultural, social, personal and psychological characteristics. For the most  part, marketers can not control such factors, but they must take them into account. Technological Factors Technology is vital in the retail market. Companies must manage their brand scare. First the brands position must be continuously communicated to consumers. Major brand marketers often spend huge amounts on advertising to create brand awareness and to build preference and loyalty.For Marks & Spencer to continuously communicate to consumers they need to be heavily into advertising, which they are. They have Celebrity icon Class as the Face of Marks & Spencer who appears on the adverts on the TV and she is also on their website model the M clothing, so their adverts appeal to women not only in their 20’s but also to the more mature lady so they are covering all areas with their advertising campaign. Also their  website is very appealing with bright and very easy to use, it is also constantly updated with the new M brands. Legal Factors Legislations are always changing.Marks and Spencer carry out re-training & update every year, they keep up to date with new laws or legislations, and with issues regarding Health & Safety they also ensure that their legal protection is updated. For  re-training Marks & Spencer invite business changes to the business, tax changes to the business & products changes amongst many other things. Marks & Spencer invite objectives/methods that need to be changed and new training, and also on going development. An example of legislation is the â€Å"Fair Packaging and Labeling Act (1996) – Provided for the regulation of packaging and labeling of consumer goods.Requires that manufacturers state what the package contains, who made it, and how much it contains†. Here is an example from Marks & Spencer’s website to show that they are adhere to this legislation, â€Å"Packaging helps to protect the product between being produced and used by the customer. It prevents product wastage, carries important instructions and informatio n on ingredients and helps the product look its best in the store†. Environmental Factors With the current environmental climate as it stands, issues are being promoted daily on the television, in magazines and newspapers and on the radio.All companies, industries and organizations are being pressured to change their ways when it comes to the materials they use and how they manufacture. Marks & Spencer have established their own Green Policy which they call â€Å"Plan A† The chief executive of  Marks & Spencer states that it is called this because there is no â€Å"Plan B†. Marks has today announced a 100-point five-year plan to re-engineer itself to become a carbon neutral, zero-waste-to-landfill, ethical-trading, sustainable-sourcing, health-promoting business SWOT 3. 1 Strengths 3. 1. 1 High QualityHigh quality is the major strength that makes M successful. Customers always find high quality goods such as fresh fruits, vegetables, and other superior goods i n M food hall (Ciao, 2002). With many people turning to eat vegetarian meals. M grasps the consumers need. M has high quality of products that are the food and other products, such as baby products and women under wears. 3. 1. 2 Customer Services M has high reputation for focusing on customer service. (Christie, 2002). This is one of the most important methods to make a good relationship between customers and M.For example, when women want to buy under wears for themselves, the shop assistants will help them to measure sizes and give them good suggestions. 3. 1. 3 Shopping Environment M tries to make customers feel more convenient and comfortable. It makes stores brighter, and uses modern designs (Rung 2001). All goods in the shop can be seen immediately. Furthermore, customers do not worry about being drowned in many shelves and avoiding multitudinous people. 3. 1. 4 Manager Training One of M strengths is its strict and excellent manager training system (Retail Technology,1999).Eve ry manager of M must be familiar with duty of every post. In fact, managers of M are arranged practice of every post. It helps them to improve both work experiences and management skills. 3. 2 Weakness 3. 2. 1 Clothing Lack Segmentation The clothing market of M has many segments. In fact, especially ladies outer wear, is outmoded design and cut. In addition, affluent younger consumers prefer purchasing brand-labels, such as Gap, Next and Top shop (Jobber, 2001: 149). 3. 2. 2 Stock Control The non-performance of the home delivery/shopping service even sometimes involves wedding lists.Customers were told that items were out of stock (Jobber, 2001). Customers complain the defect of e-shopping and delivery services. To some extent, M suffers from the unbalance between the stock and Information Technology System. 3. 2. 3 Waste Store Spaces Another problem is that M has many store spaces. In fact, it has added 75 percent of square foot age since the early Eighties, but its market share in clothing has not increased (Stewart, 2000). M needs to find some new products to stuff its extra spaces. 3. 3 Opportunities 3. 3. 1 Internet TechnologyInternet technology has developed fast, it offers an opportunity to increase the demand for the online products (Zakon, 1999). In terms of this circumstance, buying products online became a new trend. Customers are getting used to accept the model and adapt it to their daily lives, and the demand for this kind of products would be increased in the future. 3. 3. 2 Healthy Eating Healthy eating offers an opportunity that the demand of specific food will be increased (Leyshon, 2002). People pay attention to the life quality, they request companies to offer varied products to satisfy their needs.For example, in the food market, M does good segmentation in providing the vegetarian, low fat or organic food. This is the advantage that the competitors have not aware of it. 3. 3. 3 Marketing Extending The Company owned stores in the Republic of Ireland and Hong Kong and has 131 franchise stores in28 countries operating through a network of successful partnerships (Marks & Spencer, 2002d). In the future, the company will expand its business beyond the existing area. 3. 4 Threats Although M has its own strengths, opportunities and weaknesses, it still occurs some threats from itself and other competitors. . 4. 1 Strong Competitors Strong competitors are the most threat to M. For example, in the food market, there are four main supermarkets, such as Tesco, Asda, Safeway and Sainsbury (Oct, 2002). They provide not only high quality but also value-added products to build customers loyalty. In the clothing market, Gap, Next, Topshop and other fashionable brands may compete with M (M shuts, 2001). 3. 4. 2 The Change of Social Environment Except other competitors, M will be influenced by social environment.Since the social environment changes at any time, the customer tastes are also changed. For example, people move to other c ountries, and their culture will affect the local people lifestyles, such as eating, and dressing. M can adjust its products to satisfy different needs. 3. 4. 3 Chemical Pollution Environment pollution is a threat for M. An environmental systems manager of M claimed. Every one of the 30,000 product line that M sells is dependent on chemicals (Friend of the Earth,2002). Governments are taking measures to protect natural environment and reduce pollution.This potential risk will affect its development of M in the future. Invest strategy Focusing on improving its operations to save costs, expanding the options for customers to buy products – especially online – and driving its business outside of the U. K. The U. K. ‘s biggest department store operator told attendees at an investor day that was webcast on its website that it would improve its supply chain and implement new IT systems which would save it GBP250 million by 2015/2016 through capital expenditure over the same period of GBP1 billion.Some of those changes would include consolidating distribution sites which would mean further warehouse closures on top of the 21 already closed, sending products directly to the country of sale rather than routing everything through a central U. K. hub, and refreshing stock systems and data collection. The second stage of the company's strategy calls its 2020 program. It is to offer more choice of when and how to buy M products, with online sales a particularly large growth area especially as more people turn to shopping on the Internet.Store sales are expected to shrink slightly by 2020 to GBP206 billion from GBP212 billion this year, while online sales are expected to almost triple to GBP57 billion in 2020 from GBP21 billion this year according to research by Verdict, Forrester and Javelin Group provided by M at its investor day. Marks & Spencer aims to target some of its 8 million customers who shop online elsewhere but not at M. There is also an unt apped 21. 5 million M customers who don't shop online at all.The final plank in ITV's strategy is to grow its international business which currently accounts for 15% of M profits through 296 international stores and its online presence. The growth is expected to come from increasing the group's central and eastern European operations as well as building on its business in China and India. The company expects to open 50 stores in five years in India, and identify key regional growth areas in China where the company will focus on property, products and local sourcing.Marks & Spencer unveiled its new strategy program under the banner â€Å"2020 Doing The Right Thing† in May, which received a lukewarm reception from investors. At the time, the retailer outlined its targets but gave few details on how exactly it would implement the plans. A bellwether for British consumer sentiment, Marks & Spencer has been hit hard over the past 18 months by the economic downturn as shoppers eith er cut back spending on nonessential items or sought less expensive food and clothing elsewhere. As a result, the company has revamped its food offer and availability and introduced a budget range of grocery products.It has also cut capital spending, laid off 1,230 staff and closed some stores. At the start of the month, Marks & Spencer reported better-than-expected fiscal second-quarter sales, buoyed by the introduction of less expensive food and revamped clothing and house ware ranges. Still, it cautioned that business will remain difficult well into next year due to the economic downturn. Second-quarter group sales rose 2. 7%, due to a 9. 6% rise in international sales and a 30% jump in online sales. The company also raised its outlook on annual profit margin thanks to better stock control, sourcing and supply chain management.Targeting strategy Targeting approach used by Marks & Spencer (M&S) is more multi segment targeting than a concentrated targeting approach. When we look at the segmentation statistics, middle aged women are the prime revenue generator for the company but even the 80% of customers who bring the 20% of sales according to the 80/20 Pareto's rule can be developed to increase the sales. Therefore M has been more focused on targeting multi segments of people with good educational socio economic class and who some high income urban populations as well.M has been previously focusing on women gender only but now environmental variables are changing and M has entered into the men market with high quality products as well that has increased the brand image in the clothing and accessories industry. M cannot follow undifferentiated or differentiated approach as the product pricing techniques are such that it is targeted to limited segment of higher socio economic class, who have high demands and can afford luxury and pleasure easily. Positioning strategy M, as now has become an international brand, therefore the company needed to position its bran d in variable manner.The promotion in South East Asia region needed to be very different from what it was positioned in Britain. The company has focused a few important parameters that lift the brand in clothing industry. M has positioned its clothing and accessories with relaxation and high quality, moreover when it comes to international market specially in India where people are more in lower socio economic class and the consumer purchasing power is not equal to other international markets where M has been making profits, therefore in such regions the company has also focused on flexible pricing strategies in order to retain and add new customers.The competitors of M in the international market are large in numbers and in order to be differentiated from the others the positioning strategy currently adopted by M is well suited to the situation. The comfort and quality has been a prime concern for the clothing industry and positioning the product with such parameters requires M to provide constant results on long term basis so that the company is able to build the brand equity and customer loyalty.Positioning is promises that a company makes to its consumers and fulfilling this promise is not only the toughest task but it also need great sacrifices and unpopular decisions at times. However it is fact that if the positioning of the brand is well justified by the company with sincerity the increase in customer level is significant. In the world of similar products and services retaining customers is not easy and therefore M as a brand has to strive harder to get to the top clothing positioning.Financial position |   |Notes |As at |As at | | | |3 April |3 April | | | |2011 |2010 | | | |? m |? | |Assets |   | |   | |Non-current assets |   |   |   | |Investments in Group undertakings |C5 |9,179. 8 |9,168. 6 | |Total assets |   |9,179. 8 |9,168. | |Liabilities |   |   |   | |Current liabilities |   |   |   | |Amounts owed to Group und ertakings |   |2,591. 8 |2,603. 5 | |Total liabilities |   |2,591. 8 |2,603. | |Net assets |   |6,588. 0 |6,565. 1 | |Equity |   |   |   | |Ordinary share capital |   |396. 2 |395. 5 | |Share premium account |   |255. 2 |247. | |Capital redemption reserve |   |2,202. 6 |2,202. 6 | |Merger reserve |   |1,397. 3 |1,397. 3 | |Retained earnings |   |2,336. 7 |2,322. 2 | |Total equity |   |6,588. 0 |6,565. 1 |