How to Study for a Social Science Test

When you study for a test in one of the social sciences, like history, government, anthropology, economics, and sociology, you must keep in mind that three things are important. You must understand the vocabulary of your discipline.You must understand the concepts you encounter in each segment of your study.You must understand the significance of each concept. Students are sometimes frustrated after an exam in the social sciences because they feel they prepared adequately but discovered during the exam that their efforts didnt seem to make a difference at all. The reason this happens is because students prepare for one or two of the items above, but they dont prepare for all three. Common Mistakes When Studying Social Science Vocabulary   The most common mistake students make is studying the vocabulary alone - or mixing concepts in with vocabulary. There is a big difference! To understand this, you can think of your material as a batch of cookies that you need to prepare. The vocabulary words are the ingredients, like sugar, flour, and eggs.Each individual concept is a cookie. Each looks a little different from the others, but each one stands alone as important.Altogether, the cookies make up a batch. You must create an entire batch of comprehension when you study for an exam in social science; you cant stop with a collection of ingredients! Here is why this is so important: Vocabulary words show up as short answer or fill-in-the-blank questions. Concepts often show up as multiple choice questions and essay questions. Treat your vocabulary as a set of ingredients for understanding the concepts. Use flashcards to memorize your vocabulary, but remember that to fully understand your vocabulary definitions, you must also understand how they fit into the larger concepts. Example: Imagine that you are preparing for a political science test. A few vocabulary words are a candidate, vote, and nominate. You must understand these individually before you can understand the concept of an election cycle. Studying in Stages The bottom line for preparing for a test in any social science is that you must study in stages. Practice vocabulary, but also study concepts and understand how different vocabulary words fit into each concept. Your concepts will also fit into a greater collection of knowledge (batch), like a specific historical period (Progressive Era) or a certain government type (dictatorship). The concepts you study are as individual as your vocabulary words, but it will take time and practice to recognize concepts as entities because the lines can be somewhat blurred. Why? The idea of a single vote (vocabulary word) is pretty clear cut. The idea of a dictatorship? That can be defined as many things. It can be a country with a dictator or a country with a very strong leader who demonstrates unchallenged authority, or it can even be an office that holds control over an entire government. Actually, the term is used to define an entity (like a company) that is controlled by one person or one office. See how blurred the concept can become? To summarize, any time you study for a social science test, you must go back and forth studying vocabulary, studying concepts, and studying how those concepts fit into the overall theme or time period. To study effectively for a social science exam, you must give yourself at least three days of study. You can use your time wisely and gain a full understanding of both terminology and concepts by using a method called  3 Way 3 Day study technique.

Developing Yourself As An Effective HR Practitioner Free Essays

I am doing this HR course to further my career at work. I am supervisor. I am involved in HR in my job, as we do not have an HR department. We will write a custom essay sample on ï » ¿Developing Yourself As An Effective HR Practitioner or any similar topic only for you Order Now I work with my Manager at present to help conduct annual appraisals, disciplinary procedures and inductions. I have also been involved with redundancies. We are a medium sized company, which has expanded since I joined in 2000 but as we are growing we feel the need to have 1 person to take on the HR role so that all staff have someone official that they can go to with any problems that they may have. HRPM: this is an easy to use table containing behaviours, professional areas and bands of competence. It allows users to assess their capability in the HR role they have chosen – whether it is general or specialist. The two core professional areas are insights, strategies solutions and leading HR. As an example of insights in my role at work there are quite a few members of staff who are nearing retirement age and will retire within around two years of each other so we will be losing all the experience and knowledge that they bring to their roles within the business whether that be manufacturing cables or within our quality assurance department, So I have suggested that we employ younger people who we can train working closely with these people so that their knowledge can be passed on. This has been proven to work as we have two members of staff who joined us around 6 years ago straight from school and are some of our best operators as we have trained them in the way we work. The core of the map is about developing an understanding of the organisation that the user is working in, clerk of the works, contracts manager, and architect. Performance and reward – this allows individuals within a work place to use their own skills, behaviours and experience by using a reward scheme such as bonuses. Learning and Development: Build individual and organisational capability and knowledge to meet current requirements – in many industries it is necessary to train an re-train employees as companies become more diverse to keep up with competitors for example, at my place of work we are starting to build completely different types of cable harnesses to what we would have been building one year ago so there is a lot of re-training required for all shop floor staff. Band 1 of the HRPM is most essential in the company I work for, as it is customer orientated. When I am doing the HR role full time my main customers will be shop floor staff although I will be working for others such as Engineers, Our Receptionist and the Managing Director. There are 8 behaviours on the HRPM. Curious: This person is open minded and focused on the future of the business they are in, inquisitive and is always thinking of ways to add to their organisation, focused on the future of the business they are in and is always thinking of ways to add value to their organisation. Decisive Thinker: This person takes in data and information and is a fast learner. They use the information they receive in a structured way to identify options and make recommendations. Skilled Influencer: This person can influence stakeholders to gain commitment and support within the company/industry they work within. Personally Credible: This person uses professionalism to bring value to the whole company they work in including stakeholders and peers. Collaborative: This person works very well with other people within and outside of work. Driven To Deliver: This person is determined and resourceful and uses these skills to deliver the best results for their company. Courage To Challenge: This person will speak up for what they believe in even if confontated with resistance and unfamiliar circumstances. Role Model: This person always leads by example, has integrity and independence and balances personal organisational and legal matters very well. Activity 2 In my HR role, I have 4 main customers. These are shop floor staff which includes inductions for new members off staff, Engineers and Our Receptionist. Shop floor staff: I sit in on (and will conduct) appraisals. We have a written assessment, which the shop floor staff must fill out before attending the appraisal. This includes questions about personal development. In the appraisal we discuss the types of work they would like to do in the future, any pay/skills upgrades they may be getting and when they can expect to get them by. We also discuss any problems they may be having although we always encourage them to come to us (our manager, the other shop floor supervisor or myself) with any problems as they come up rather than waiting for the appraisal. The shop floor manager currently  conducts the appraisals and I sit in on them and take notes then type up all the outcomes of the appraisal with a copy to be given to the employee. I conduct Return To Work interviews for employees who have had any unauthorised absence(s). This is conducted using a form with set questions asked and recorded by my-self about the nature of the absence. The Employee and myself then sign it and it is then scanned into their personnel file. I have sat in on and taken the minutes for redundancy meetings. I have had a limited role in these. As well as taking minutes, I am there for moral support, as I know all of our employees personally due to My job as a supervisor and the number of years I have worked there. Engineers: When I am a full time HR practitioner, I will be able to support the engineers with any problems they may have with other members of staff such as conflicts about the way the engineers plan jobs and the way they are actually built on the shop floor. This can be an issue for both the engineers and shop floor staff as the engineers quote the times for each job but they are not always accurate so this means that the shop floor staff may appear to not build cables in the allocated time. New Employees: I will be conducting all inductions for new Employees – This includes a walk around the factory introducing them to key members of staff such as our other supervisor, first aid, fire marshals and the other members of staff who they will be working closest with. I will also show them the fire exits, evacuation points and show them the fireboard with everybody’s names on. I will tell them when the fire alarm is tested and register them on out hand scanner, which clocks everyone in and out of the building and is also used for payroll. I will show them where the toilets are and what times their breaks and lunch breaks are. New Employees have to read our health and safety handbook thoroughly. Conflicting Needs: I prioritise these by consulting with my manager and shop floor staff so that I am able to decide what to deal with first. For example, I would deal with a conflict between two or more employees by speaking to them separately away from their normal work environment and if appropriate, I would get them together to talk about the problem. This would take priority over an appraisal or other day-to-day activity. Communication: I use email to communicate at work. The advantage of this is that everything that is said between Myself and the person I am communicating with is in writing and can be referred back to if necessary. The disadvantage of this is that if it is something urgent, the person I am communicating with may not see the email straight away, as many members of staff are not desk bound. Verbal communication: this has the advantage of getting the message across immediately and being able to get an instant reaction both verbally and assessing through their body language. The disadvantage of this is that you would not be able to accurately refer back to the conversation at a later date, as verbal conversations are not always accurately remembered. Printed memo: I use these to communicate anything I need to tell the whole shop floor as they do not have access to email in their workplace. The advantage of this is that I can carefully think about and word the memo exactly how I want it to be put across. It is also good because it is in writing and can be referred back to at a later date. The disadvantage is that I cant always get an instant reaction to it as everyone gets it at the same time so will not necessarily inform me of any feedback unless I ask them. An example of all the above methods of communication is that when we unfortunately had to make redundancies some time ago, there was a memo given to every member of staff from their manager to let them know that everyone was at risk of being made redundant. My Manager and I then had to liase with our legal specialists via telephone and by e-mail. We then sat with each individual and let him or  her know if they were being made redundant or not. We felt that sitting down with everyone individually, they would be able to speak about any concerns they had whether they were being made redundant or not. How to cite ï » ¿Developing Yourself As An Effective HR Practitioner, Papers

Review of Quantitative Finance and Accounting

Question: Discuss about the Review of Quantitative Finance and Accounting. Answer: Introduction Positive accounting research is one of the most debatable topics, and this article intends to focus on the human attributes that is directly associated with the utilization of hypothesis and statistical methodologies. In relation to the implementation of the positive accounting research, this article sheds light on the theory of knowledge, and the obstacles of the statistical methodologies like imperfect reproduction in order to establish effective confidence due to low-interest levels in the numerical specifications, model development on an informal basis, etc. On a whole, this article aims to highlight the significant points that result in insufficiencies, thereby, in turn, offering several substitutes that can assist in creating an effective positive accounting research. Hence, the main aspect of the article is to provide a strong balance to the research so that a strong policy can be formulated. No concept is devoid of limitations, the best way to boost the concept is to enhance the knowledge with newer ideologies. This paper begins with a proper assessment of human beings wherein their various traits in the distinct environment is taken into account. In addition, several other prospects that play a key role in affecting the reason making ability is also taken into consideration. Moreover, it can also be witnessed that the acts and practices are altogether affected by an infinite number of factors. It does not operate on its own rather influenced by various factors that have a major role to play. With the help of this article, the difference of human behavior in two different scenarios can be observed. Besides, this is the key aspect of research in the positive accounting (Davila Foster, 2007). It can be witnessed that an enlightened perspective affects a human being, and their reaction is entirely based on the scenario. Nevertheless, such behavior is observable in more than seventy percent of the situation. The reason why there is a drastic decline in human beings interaction is due to a technicality in accounting and its operations. Besides, there is a system, which controls everything, and hence, the reliance is primarily based on the system, thereby resulting in generating difficulties in determining the reasonable human objectives. The objectives are guided by several systems and subsystem. Nevertheless, this is because several perspectives influence such human behavior (Davila Foster, 2007). In other words, the behavior of humans is influenced by several prospects, thereby making it problematic to be adjudged. Therefore, the presumption taken into account plays a key role in disqualifying the positive accounting research in order to make an effective contribution towards the society. Moreover, the outcomes together with anticipations are also relevant. Therefore, this article intends to develop the research efficiency by offering various suggestions regarding positive research. The suggestions are provided for the benefits of the theory and ensure that the research is successful. Besides, several illustrations are considered by considering different models of research. Both the hypothesis and statistical methodologies are required to assess different scenarios, and the procedure of auditors reaction that is associated with the presumption of reasonableness (Dunmore, 2007). Hence, if the procedure is correct and reasonable then it is easy to conduct the research and derive at a course of an action. Further, the outcome of hypothesis aligns with the samples opted, and therefore, ultimate targets become unattainable. Ultimately, this article sheds light on the undetermined relationship by considering two different variables, but require more instead. Therefore, the key need is to assess the theories that play with each other, as opposed to evaluating a methodology for the hypothesis. It is, therefore, significant to evaluate distinct theories or methodologies so that it can highlight the present practice. This article intends to highlight a developed model and the methods must be effective enough to make the testing accurate. Accurate testing is the need of the hour because such a testing helps in making effective decisions. Models that lack the concept of effectiveness are unable to ensure a better place. This, in turn, leads to a better practice (Markarian, 2007). Furthermore, such testing must be free from biases and errors in order to make the model more effective. Connections of a more dependable nature must also be framed with proxies so that it can result in a determination of measurable strategies. Therefore, this clearly depicts that research paper plays a key role in emphasizing not only upon the hypothesis concepts but also upon an effective situation for the anticipation of parameters (Dunmore, 2007). Thus, development of innovative methodologies is relevant to ensure an enhanced research operation. Besides, this can result in a more enhanced outcome if substantial replica s that can align with the efficiency of the measurement play a key role in leading towards the analysis of the limitations or restrictions of the research. The evaluation of positive accounting research is the major question of research, and whether any strategies are prevalent, that can enable the performance of an auditor or accountant. Yet, it is vulnerable to several attackers. This means the entire concept is not free to operate rather various factors plays a predominant role. The hypothesis is examined by taking samples of audit fees that are liable to be charged, against the size of firm and complexity of audit procedure. This is a quantitative research that takes into account procedures of changeability of audit fees, thereby illustrating several policies, and use of methodologies of regression (Dahmash et. al, 2009). This model is prevalent to track the type I error, but it is notable that both testing and hypothesis cannot be perfect. The main aim of the hypothesis is to illustrate that nil hypothesis is imperfect as the outcomes are associated with the sample. The sample determines the real nature of the hypothesis. Therefore , it is clear that hypothesis testing plays a key role in offering an inappropriate proof in the scenario of the hypothesis of substitute nature. On a whole, the value of hypothesis is irrelevant in relation to positive accounting research (Kealey, 2007). Therefore, after taking into due consideration the research and other materials, it can be stated that this article primarily intends to focus on positive accounting research, and the literature review assists in finding whether such research can procure the prime objectives and goals. In addition, this research also relies on several models and factors (Antle et. al, 2006). Overall, the main aim of the article is to shed light on the concept of positive accounting research and ensure a practice that will be highly effective in the scenario. Theoretical framework There are various regulations in an auditing and accounting practice that are called accounting standards, or regulatory and taxation requirements, and compliance of these is significant to establish a constant framework of operations. Therefore, since these adherences to various rules and regulations are crucial, it facilitates in establishing a stagnant framework of operations but it must be noted that no relevant materials are disregarded in this process (Ashton et. al, 2004). However, auditors fail to adhere to such requirements, and these are established to interpret the causes for such differences. Several factors play a role in ascertaining these variations in anticipated action, like human traits that offer the reasonableness and independence of imagination of every performing individual. Moreover, biases and errors generate as such independence marks create a pattern and operate with preconceptions. Nevertheless, such trends can play a key role in altering the designed course of action (Tinker, 1982). For this article, such mentioned behaviors are a significant material and these can be investigated in order to prevent it from influencing the framework. A sample size is taken into account while working with a hypothesis, with a presumption that it highlights the population as a whole. Therefore, all possibilities must be carefully considered and misrepresentation can be framed after considering one item as a sample from every type, in order to make this measure to operate effectively. This can assist in avoiding checking off every kind, thereby depicting an aggregate crosscheck betwixt various scenarios. Nonetheless, utilization of one method cannot assure an appropriate outcome because every statistical measure is oppressed with its own restrictions and the qualitative investigation is not conducted. Furthermore, a single scenario can be taken into due consideration through a hypothesis, in contrast to an audit that can have more (Ittner et. al, 2003). Therefore, although being simple, an audit process can have many variables, that are very significant. Thus, since hypothesis takes into due consideration only a single variable, a point of concern arises, thereby creating a situation of making the research distorted in nature. Importance and limitations With the assistance of this article, various relevant points of discussion arise because of several flaws in the current system. Therefore, such research is crucial to establish a path for enhancements in the system. The research will enable the system to have a proper balance and leads to a strong practice. Moreover, as per studies, it has been shown that human behavior is generally reasonable in nature, and it attempts to enhance the advantages of a scenario (Hay et. al, 2006). Besides, this article also has its disadvantages. Firstly, it primarily concentrates on a vital part of the thesis, and it could offer better suggestions together with illustrations to enhance the efficiency of the research. It means the research can be optimized through various ways. Furthermore, this article primarily takes the present theories to be efficiently true in nature and implements such theories (Hogget et. al, 2012). However, in reality, such theories have developed over due passage of time, and have not been examined since then. Hence, the part of the examination is missing and does not provide adequate back up (Choi et. al, 2009). This, in turn, lessens the importance of the concept. Therefore, such enhancements are a clear proof that developments are in fact still incurring in this operation. However, such advancements are very crucial in relation to such theories because it can play a key role in restricting these limitations, and it cannot be done if the level of st udy and research is not enhanced. Various statistical measures can play a key role in representing distinct outcomes and since, accounting is a prime subject with innumerable limitations and variables, the errors of measurement must be given due consideration. It must be provided adequate emphasis so that a better stand could be taken. Furthermore, considering an effective representation of samples is equally crucial because it must shed light on a virtuous picture as much as possible of the complete population (Fogarty Markarian, 2007). However, making a judgment of an entire population through a sample can have its own disadvantages and restrictions, and that must be taken due care of prior to evaluating the required outcomes. On a whole, this is one of the prime disadvantages that must be given due consideration as the sample may fail to depict the real nature of the population, thereby failing to offer an effective piece of information. If the information is ineffective in nature it will destroy the effectivenes s of the result. Conclusion With the help of this article, it can be clearly understood that the intensity of the present research of accounting is insufficient in nature, and has failed to procure the same to operate it. Therefore, this generates an immediate requirement to undertake a more systematic and strong approach that is also incorporated with methodological measures. Moreover, analytical models and unguarded models are the key way towards progress with more rigorous examination and re-examination that can be attained by replication, thereby playing a key role in offering several positive or effective outcomes for the accounting research. The curbs and other limitations of this field can be used to enhance its effectiveness and efficiency. Furthermore, the different opportunities that are generated through this research can be utilized in order establish a more rigorous and theoretically appropriate framework (Humphrey, 2008). Moreover, since new and innovative methodologies have been developing with the due passage of time, these can play a key role in enhancing the validity and importance of such research, thereby granting it the potential to align freely to fresh scenarios. On a whole, this methodology of positive accounting research must have to proceed with the due passage of time. References Antle, R., Gordon, E., Narayanamoorthy, G., Zhou, L 2006, The joint de-termination of audit fees, non-audit fees, and abnormal accruals, Review of Quantitative Finance Accounting vol. 27, no. 3, pp. 235-266 Ashton, D., Dunmore, P., Tippett, M., 2004, Double entry bookkeeping and the distributional properties of a financial ratios, Journal of Business Finance and Accounting vol. 31, no. 6, pp. 583-606. Choi, J.H., Kim, J.B., Liu, X., Simunic, D. A., 2009, Cross-listing audit fee premiums: Theory and evidence, The Accounting Review vol. 84, no. 5, pp. 1429- 1463. Dahmash, F. N., Durand, R. B.,Watson, J., 2009, The value relevance and re- liability of reported goodwill and identifiable intangible assets, The British Accounting Review vol. 41, no. 2, pp. 120- 137. Davila, A Foster, G., 2007, Management control systems in early-stage startup companies, The Accounting Review vol. 82, no. 4, pp. 907- 937. Dunmore, P.V 2009, Half a Defense of Positive Accounting Research, Massey University, Wellington, New Zealand Fogarty, T. J., Markarian, G 2007, An empirical assessment of the rise and fall of accounting as an academic discipline, Issues in Accounting Education vol. 22, no. 2, pp. 137161 Francis, J. R., 2006, Are auditors compromised by nonaudit services? Assessing the evidence, Contemporary Accounting Research vol. 23, no. 3, pp. 747- 760. Hay, D. C., Knechel, W. R., Wong, N., 2006, Audit fees: A meta-analysis of the effect of supply and demand attributes, Contemporary Accounting Research vol. 23, no.2, pp. 141- 191. Hogget, J., Edwards, L., Medlin, C Tiling, M 2012, Financial accounting, 8th edition, John Wiley Humphrey, C., 2008, Auditing research: A review across the disciplinary Divide, Accounting, Auditing Accountability Journal vol. 21, no. 2, pp. 170- 203. Ittner, C. D., Larcker, D. F., Meyer, M. W., 2003, Subjectivity and the weighting of performance measures: Evidence from a balanced scorecard, The Accounting Review vol.78, no. 3, pp. 725-758. Kealey, B. T., Lee, H. Y., Stein, M. T., 2007, The association between audit- tenure and audit fees paid to successor auditors: Evidence from Arthur Andersen, Auditing vol.26, no. 2, pp. 95-116. Tinker, T, B. Merino, Neimark M 1982, The Normative Origins of Positive Theories: Ideology and Accounting Thought, Accounting, Organizations and Society vol. 2, pp. 167200.

Justice Essays (5562 words) - Dialogues Of Plato, Socratic Dialogues

Justice ABSTRACT: This paper has a two-fold task. First, I show that there are three types of individuals associated with the Thrasymachean view of society: (a) the many, i.e., the ruled or those exploited individuals who are just and obey the laws of the society; (b) the tyrant or ruler who sets down laws in the society in order to exploit the many for personal advantage; (c) the stronger individual (kreittoon) or member of the society who is detached from the many and aspires to become the tyrant. Second, I argue that if Thrasymachuss account of the perfectly unjust life of the tyrant is to be more than a theoretical ideal, then the stronger individual who aspires to the tyrants position would do well to lead a double lifenamely, pursuing private injustice while maintaining the public appearance of justice. My interpretation accords with that of Glaucon, noted at the beginning of Republic II. I want to extend Glaucons interpretation to include the stronger individual as well. I argue that the standpoint of the stronger individual, as distinct from the standpoints of the tyrant and the many, shows Thrasymachuss three statements regarding justice to be consistent with one another. I. In the beginning of Republic II, during a conversation with Socrates and Adeimantus about which individual is deemed happier, the one who is just or the one who is unjust, Glaucon states: For the extreme of injustice is to seem to be just when one is not. So the perfectly unjust man must be given the most perfect injustice, and nothing must be taken away; he must be allowed to do the greatest injustices while having provided himself with the greatest reputation for justice. And if, he should trip up in anything, he has the power to set himself aright; if any of his unjust deeds should come to light, he is capable both of speaking persuasively and of using force, to the extent that force is needed, since he is courageous and strong and since he has provided for friends and money. (361a-b)(1) I believe that Glaucon has captured the essence of the Thrasymachean position concerning the best way for the unjust individual to live. The one who pursues the life of injustice must at the same time be courageous and crafty, strong and shrewd, power-driven and persuasive. But most importantly, the unjust individual must be dastardly and deceptive. This deception is captured by Glaucon when he states that the perfectly unjust man must seem to be just. Appearances and reputations played a central role in the fifth century b.c.e. Greek polis and so it makes sense that Glaucon would cast light upon the idea of an individuals pursuit of the unjust life while providing for the greatest reputation for justice.(2) Such an individual leads a kind of double life and therefore has a double duty to perform in seeming to be just while actually being unjust. These comments regarding Glaucons view of the perfectly unjust individual hint at the purpose of this discussion. This paper has a three-fold task. First, I will show that there are three types of individuals associated with the Thrasymachean view of society: a) the many, i.e., the ruled or those exploited individuals who are just and obey the laws of the society; b) the tyrant or ruler who sets down laws in the society to exploit the many for personal advantage; c) the stronger individual (kreitton) or member of the society who detaches from the many and aspires to become the tyrant. Most commentaries dealing with Thrasymachus position give the tyrant and the many central roles in the discussion of justice and injustice.(3) My view draws out the role of the stronger individual in Thrasymachus account in order to show the activities associated with the genesis of the tyrant from the society. The stronger individual, in seeking the life of injustice, naturally detaches from the many and aspires to develop into the perfectly unjust tyrant. In the third section of this paper I shall argue that if Thrasymachus account of the perfectly unjust life of the tyrant is to be more than a theoretical ideal, then the stronger individual who aspires to become the tyrant would do well to lead a double

Cawow Essays

Cawow Essays Cawow Essay Cawow Essay California WOW Xperience Public Company Limited (CAWOW) is at first known as Thailand’s leading fitness center operating with 9 branch locations and 35,000 square meters of fitness facilities serving more than 80,000 members. CAWOW came into Thai market since the year 2000, first known as California Fitness Centers, the most complete and modern fitness center in Thailand. The company formed by Fitness Holdings International Corporation which is the company under 24 Hour Fitness Worldwide Inc, America, administrate by Eric Mark Levine. The first branch opened at Liberty Tower on Silom road since midyear of 2000. During the first three year, the number of club members reached about 12,000 people. Mr. Eric Mark Levine, CAWOW’s CEO and founder, a global fitness executive with more than 30 years of proven experience developing and building fitness companies. As CAWOW’s Founder, Chairman of the Board of Directors and Chief Executive Officer, Eric has developed a unique â€Å"Exertainment† (Exercise+Entertainment) concept combining fitness, fashion and entertainment within state of the art fitness centers that exude high levels of positive energy. CAWOW joined forces with Major Cineplex Group Public Company Limited (Major Cineplex) Thailand’s leading total lifestyle entertainment company which has strength in being the Entertainment Complex or Lifestyle Center not just cinema business like before, in 2003, 51% share holding by Mr. Eric group and 49% holding by Major Cineplex Group and change the name from Fitness Holdings International Corporation to Elite Power Holdings Inc. and FDE of the World Co. , Ltd. by Eric Mark Levine and also change the trademark from ‘California Fitness Centers’ to ‘California WOW Xperience Public Company Limited’ (CAWOW). This strategic partnership has enabled CAWOW to leverage the marketing and property development expertise of the Major Group to become Thailand’s leading Fitness Company. SITUATION ANALYSIS Market Analysis 1) STP Segmentation Demographically, CAWOW segments customers mainly according to their ages, which mostly categorizes as university students and working people in various ages. Psychographically, CAWOW segments customers focusing on lifestyle, mainly young people who are health conscious, interested in exercising, and care about their body image. Targeting CAWOW’s target group is the people of age 21-40 years old which can be categorize as university student and office people who looking to take care of their health. The target group also required to have a medium to high purchasing power in order to be able to afford the club fees. Apart from that, in tern of lifestyle, the target group of CAWOW is those people who care about putting up an appearance and health through exercising. Each branch also target on people who live around the area so the target group for the brand will be differ from place to place. As they segment according to the type of lifestyle, the age group leading the similar lifestyle will have different paths home and will have different locations in which they pass by. For university level target groups will have more focus upon classes like that of dance, and perhaps Yoga etc. however, in terms of first jobbers are those that have been working for a period of time, their focus will be upon Yoga and Pilates to maintain their healthy sense of mind and body. Positioning The positioning of CAWOW is the worlds’ number one fitness center, and the number one fitness center in Thailand. 2) Marketing Mix Product CAWOW’s fitness centers offer members hundreds of Group Exercise Classes per week, such as Body Balance, Body Jam, Body Combat, Step, Tai-Chi, Spinning, etc. They also offer Personal Training, Yoga and Pilates. Personal Training is a one-on-one service helping each member design the appropriate program to reach their fitness goals. Yoga is the highest growth service among these three services. CAWOW offers 2 forms of Yoga; Bikram Yoga and Planet Yoga with hundreds of Yoga classes offered per week. They also offer Pilates, the ultimate physical and mental conditioning program. They also provide lockers, sauna, and steam rooms for their members. Price Their prices are mainly determined according to both the degree of need of exercise and the qualities of a customer. The company uses the free floating membership price system which means that it does not have the published prices and there is no information on their website about pricing as well. The only way for customer who wants to know the price is physically going to their club and talk to their sales. The membership price will be different for each of customers. Some people may pay a cheaper or a higher price for the same membership that may receive variety of service package, being able to bargain with CAWOW salesperson. Place CAWOW has opened their branches in the high traffic point in Bangkok including Siam paragon, Silom, Chanegwattana, Pinklao, Sukumvit23, Sukumvit31, Ratchayothin, and Ratchada. After joining with Major Cineplex, they try to expand the branch into Major branch to save the cost under the fact that the company expects to gain more sales revenue in opening each new branch, especially in the first two year from opening. Since the contract of membership is at least one year, most of customers do not renew the contract and the customers who plan to play for long term paid for life membership so that a great way to gain the money is to find new customers is by opening new branch. Also, the location they choose are all able to see through glass windows so that other people can be able to see them working out. Promotion Their promotions are normally changing from time to time. They have weekly promotion that will change every week, and within the week also have another promotion which will give the customers more benefits such as free Yoga, free one time personal trainer, etc. The most common one is that if you pay for long term membership you will pay cheaper for each month. CAWOW also offers the member privilege; for example, discount for some spa and restaurants. Their promotion activities vary to make sure that it can effectively access to customers. These promotion activities include; Advertising Mass media: As a health, fitness and lifestyle company, CAWOW promotes their benefits to fitness enthusiasts’ via media channels thus increasing brand awareness and health consciousness in Thailand. The Company has launched the â€Å"Yoga For All† TV Series and their â€Å"California WOW 20 Minute Workout† broadcast on Chic Channel – True Vision, UBC which can target directly on the potential customers, as well as creating chic image for the brand. Magazine: CAWOW has launched the â€Å"WOW† Fitness Magazine with 50,000 copies circulated to their members and on newsstands each month to help promoting the brand and also create the health conscious trend. Personal selling Sales person offers several promotions to all the guests and current members either by phone or face to face. This kind of promotion is often be found after free trial of the current member’s guest where the sales person will offer special promotion for them and if they do not sign for membership that day, the sales person will continually calling them to offer more promotion and benefits. Website One of the tools that CAWOW often used to communicate to their current customers and other potential customers is through their website. CAWOW official website provides all sort of the company’s news, and any all other information about CAWOW. 3) SWOT Analysis Strengths Experience and reputation The founder of CAWOW is an experienced professional that has worked in the health and fitness industry for over 30 years. He, Mr. Eric Mark Levine is both the founder and the CEO and has intensive knowledge about the industry. Indeed, CAWOW is a well-known brand that expose in several countries. First-mover advantage In Thailand, the firm is the longest established fitness center. With their advertising and their locations, they have the highest brand visibility in terms of time frame. Their long establishment will also help building up a foundation in providing fitness services to their clients. In addition, the fact that they were established first helps them grab and maintai n a substantial amount of this industry’s market share due to the constant strong brand awareness. Benefit from alliance with Major Cineplex group CAWOW also entered into a beneficial joint venture with The Major Group. This provided several benefits for CAWOW as it helped increase the total amount of new customers for the fitness center. In addition, their fixed costs will have decreased because their cost on rent is shared with the Major group and its facilities. High level of brand awareness Since CAWOW choose â€Å"Lukked Metinee Kingpayom†, the famous star and super model as a presenter, it can create high level of brand awareness and image of good body shape and entertainment. As with most of the trends that come by into society, it is usually led by a celebrity. For Thailand, this famous celebrity is thought of to be a trendsetter in many ways, and is constantly kept in the spotlight. With her as the brand presenter will allow an optimal amount of attention to be fixated upon CAWOW. Not only will this help increase in the brand awareness but it may also lead to an increase in total consumers. This may result from the self-fulfillment of a self-concept by consumers that look to be like this celebrity. Hence, they will correlate the look and to be her as including CAWOW in their life day to day activities. Variety of exercises CAWOW offers members hundreds of Group Exercise Classes per week, such as Body Balance, Body Jam, Body Combat, Step, Tai-Chi, Spinning, etc. They also offer Personal Training, Yoga and Pilates for customer can choose the class they like. As the trend nowadays tends to lean towards exercise types that many of the celebrities take- Yoga and Pilates- CAWOW offers a substantial amount of classes. The main benefit of variety is that it can accommodate the need of members. High-quality equipment CAWOW’s facilities are well taken care of so that the equipment is not only easy to use, but also appealing to their consumers. Long opening hours CAWOW provides long opening period for their members. This longer period of opening time helps CAWOW as a categorical point of parity. This is because all CAWOW fitness centers are opening at all times of the day and night to cater to the needs of their different consumers. With longer working hours, it allows their consumers to use the club whene ver they want. Weaknesses Aggressive Sales person CAWOW’s sales persons are famous in selling their member packages too aggressively. That makes customers annoyed and potential customers who know about this behavior may avoid to talk to CAWOW’s sales persons. This also create bad image of the company when the customer feels like they are forced to buy the package that they do not need. Low customer service (After sales) Many customers complain that after sale service is not as good as before they buy the package. They think that the sales persons ignore them because they already paid for the package fee then it is not essential to take care them any more. In contrast, the trainers who can still get advantage from taking care of customers still keep calling them to go to the club and use the personal trainer service which they have to pay extra money. High-cost personal trainers CAWOW’s members have to pay extra money for personal trainer who will give suggestion to use the equipment in the most effective way. The fee is many times said to be too expensive that may make customers think that it is not worth to pay. Busy during peak hours During peak hours for CAWOW which is 18. 00-21. 00, the fitness centers are extremely crowded; for example, it is normal during peak hour to see people lining up in front of the lift. In addition, over crowdedness and lack of personal space within the fitness center will lead to less privacy which is not a preference that most consumers have. They prefer a substantial amount of proximity between one another, and to not waste more time lining up then actually working out. Opportunities Unsaturated Market From CAWOW’s research conclude that the ratio of Thai people who is fitness member is still much less than neighbor country such as Japan 4. 5% of the people is the fitness member, Hong Kong 4%, Taiwan and Korea 3%, while ,Thailand only has 1% of people who is fitness member. It is show that there is much chance for fitness industry to grow more than now. Health Conscious Trend Nowadays, people are becoming more concerned about their health. Therefore, exercising tend to become more popular among various activities during free time to satisfy the trend. Threats High competitive market CAWOW is the first in the fitness center market after that is Fitness First which expands their branches to the high traffic points of Bangkok and some branches near CAWOW branches which means that they target more or less the same gro up of customers around those locations. In addition, fitness centers like that of Fitness First seems to be a higher positioned fitness center. They also seem to have targeted a lot of CAWOW’s weaknesses. For example, their congested fitness center during peak hours is controlled by a slightly higher price. When one first applies to be a member of Fitness First, they give you a free personal trainer to help you get to know the equipment and to work out a suitable work out routine that is adapted to your personal needs. After that, there are a series of trainers around that remember you buy name and remember the type of activities that you need to complete in your routine and they help you out often providing service in after you’ve subscribed to be a member. Substitute activities For exercising there is much more substitute ways to do, especially those exercises that cost less that fitness center such as jogging in the park, riding a bicycle, or swimming.

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